OfferFit Secures $25M In Series B Funding

Published: November 15, 2023

OfferFit, an automated experimentation marketing technology company, secured $25 million in a Series B funding round led by Menlo Ventures with participation from additional investors. The company plans to use the funding to scale while also investing in product development.

OfferFit’s reinforcement learning AI seeks to accelerate experimentation for lifecycle marketers, as it continuously learns and adapts in response to customer actions.

“We’ll use this funding to continue to scale, of course,” said OfferFit’s Co-founder and CEO, George Khachatryan, in a statement. “But we’ll also invest heavily in our product. We’re making OfferFit quicker and easier to deploy and giving marketers more tools to leverage the insights they gain from automating experimentation.”

Get the latest B2B Marketing News & Trends delivered directly to your inbox!
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series