AI Readiness Is Closely Linked to Marketing Data Governance, Revenue Growth: Integrate, Demand Metric
Key Takeaways: The study finds high-growth organizations are much more likely to have AI-ready marketing data because they…
News Brief September 28
Latest In: automation
Salesforce to Acquire Fin to Boost AI Capabilities
Key Takeaways Salesforce is acquiring Fin for about $3.6 billion to strengthen its AI-powered customer service capabilities and…
News Brief June 23
Xactly Launches Fleet of Agents for Revenue Planning, Compensation
Key Takeaways: Xactly’s Fleet of Agents and Intelligence Studio helps revenue teams automate manual work across planning, compensation,…
News Brief May 25
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
How Poor Data Quality Is Undermining Modern B2B Operations
Data lays the foundation of modern B2B operations. It shapes everything starting from routine workflows to long-term strategic…
Demanding Views February 17
Model Context Protocol is the Connection AI is Missing in GTM
Artificial intelligence (AI) is redefining how B2B go-to-market (GTM) organizations connect with customers and drive growth. Automation has…
Demanding Views February 13
Madison Logic Survey: Detailing The Marriage of AI and Human Touch in Marketing
The priorities of B2B marketers in the coming year will be a combination of prioritizing customer loyalty and…
Feature January 22
Demand Gen Report 2026 Trends: Omnisend’s Evaldas Mockus
Four Top Marketing Trends for 2026 By the end of 2026, it’s predicted that people will send and…
Demanding Views January 14
Demand Gen Report 2026 Trends: ContinuumGlobal’s Marie Aiello
The Year Human Intelligence Becomes the Marketer’s True AI Advantage For all the talk about artificial intelligence (AI)…
Demanding Views January 7
How Smarter Revenue Strategies Enhance Customer Satisfaction: A Q&A with Conga’s Chris Bishop
Conga research shows a stark truth for revenue leaders and their teams: inefficiencies in revenue operations are more…
Feature July 16
Survey: Marketing Leaders Prioritize Personalization, Automation for Website Updates
What’s driving the next wave of website experience? It should come as no surprise that automation and personalization…
News Brief February 4
LocaliQ Helps Automate Cumbersome Lead Management Processes
LocaliQ, the digital marketing solutions business of Gannett Co., Inc., has launched Dash by LocaliQ, a SaaS lead…
Industry News January 30
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