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Benefits Of An Account-Based Automation Approach

B2B marketers want to focus on the accounts that matter, but this can be difficult if key prospects are still anonymous. This infographic from Demandbase highlights the dilemma B2B marketers face with traditional marketing automation platforms, and highlights how an account-based marketing approach —partnered with marketing automation — can enhance multiple aspects of your marketing organization.

Account-Based Marketing: Four Tips For Developing A Strategic Approach

Colby FazioAccount-based marketing (ABM) is surging today throughout marketing organizations everywhere, but the concept is not new.  Sales teams have been strategically focused on a handful of high-value targets for decades, primarily in silos, with careful planning utilizing “blue sheets” (Miller Heiman’s tool for analyzing complex selling opportunities) or other proven sales methodologies.  What’s different today?  Just ask a marketing leader about a “blue sheet” or their sales organization’s approach to key accounts (also called strategic accounts, high-value accounts, target accounts, etc.), and you’re likely to get a blank stare.

ABM, Nurturing And Data Spotlight Inaugural Campaign Optimization Series

B2B buying habits are adapting and evolving at a rapid rate thanks to the growth of technology and information at the buyer’s disposal. To accommodate this behavior, B2B organizations need to continuously optimize their campaigns to meet buyer expectations. That includes everything from maximizing account-based marketing (ABM) and boosting sales enablement to fine tuning the role data plays within campaigns.

Data-Driven Account-Based Marketing At Its Best

July2009Account-based marketing (ABM) is nothing new — it’s what sales executives have been doing since the dawn of sales itself. Executives would identify the companies with whom they most wanted to do business and they’d start making phone calls and knocking on doors.

Demandbase Partners With Integrate To Boost ABM Offering

demandbase ad placeitAccount-based marketing (ABM) company Demandbase has partnered with Integrate, an outbound demand generation company, to expand its ABM offering and provide marketers with an automated process to capture leads. Through the partnership, Demandbase will be able to use Integrate’s demand generation software to identify and collect leads from the Web through the company’s account-based advertising capabilities.

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