Salesforce.com’s annual Dreamforce conference is emerging as one of those juggernaut events, where year after year the crowds just keep getting bigger. The numbers by themselves are impressive, with 30,000 people converging in San Francisco’s Moscone Center, but the energy and activity of those registrants is different than other events.
I’ve been attending trade shows and user conferences for more than 20 years and I have never seen lines stretching across two halls to attend keynote sessions or swarms of people waiting for the expo hall to open.
And just like a hit Broadway show playing to sold-out crowds, Dreamforce had a few new stars emerge from the cast this year. The first to step out to center stage was the marketing automation category. With both Marketo and Eloqua playing lead roles as Platinum sponsors of this year’s Dreamforce, attendees were no longer asking what marketing automation is, but now more pointed questions about how they could and should be using it alongside salesforce.com.