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Brainshark Debuts Sales Coaching and Prospecting Solutions

390179ecd7b740e19f17301845c61dd1Sales enablement solutions provider Brainshark unveiled new offerings designed to increase sales productivity by enhancing coaching and prospecting effectiveness. The company’s new coaching capabilities aim to enable sales managers to train their team, while a new integration with Microsoft Outlook allows reps to find and send sales content within their email.

Are B2B Marketers Drowning In Data?

1drowning

As a journalist, I’ve covered the evolution of marketing and advertising for 15+ years, with a focus on direct and digital marketing. Direct marketers in particular have been powerful advocates of predictive analytics and data mining for one-to-one customer success for more than a decade, yet it is only recently that B2B marketers have begun to adopt predictive analytics and powerful customer engagement tools.

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Ion Interactive Enables Content Creation On A Single Platform

ion interactive offers a content marketing software platform and services designed to help marketers engage, convert and profile high-quality leads.

FEATURES/FUNCTIONALITY

ion interactive’s software platform lays a foundation of data strategy, integrations, brand standards, responsive design and usability norms, aiming to reduce the complexity, cost and calendar time of producing content.

The solution enables the creation of all types of interactive content in a single platform, such as interactive infographics, eBooks, quizzes and solution builders.

TARGETED USERS

Buyers include CMOs and managers in content marketing, demand generation, lead generation, sales enablement and digital marketing.

COMPATIBLITY

Ion interactive’s content platform includes more than 40 standard integrations in an open architecture, enabling data flow within virtually any marketing technology stack. Native integrations include Oracle, Eloqua, Marketo, Salesforce and Demandbase.

DELIVERY/PRICING MODELS

ion interactive is a SaaS platform with optional services programs. Customers subscribe to the platform for $3,000 per month and add services, ranging from creative help to full-service managed programs. Services start at $3,000 per month in addition to the platform.

CURRENT CLIENTS/USERS

ion interactive’s clients include: Anthem, Dell, DHL, Dun & Bradstreet, eHealth, Fiserv, General Mills, HP, InfusionSoft, Iron Mountain. Kabam, NetApp, Nielsen, Paychex, Polycom, Salesforce, Symantec and UBM.

COMPETITIVE POSITIONING

By centralizing integrations, responsive design, usability, data strategy and flow, and brand standards, ion interactive helps organizations deploy experiences with less resources. ion’s approach decentralizes production of interactive content experiences by keeping the foundational complexities out of the day-to-day creative.

CONTACT INFO

200 E Palmetto Park Rd #107
Boca Raton, FL 33432
Sales: (561) 235.7474
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