- Published in News Briefs
Digital transformation has given B2B companies new and innovative ways to enhance their buyer’s experience. While it positions marketers to creatively engage and nurture prospects, innovation has also enabled B2B marketing and sales reps to gain deep insights into buyer needs and expectations.
Adobe announced the launch of its new Experience Cloud, which will integrate with the company's Creative and Document Cloud offerings to better the customer experience. The company also unveiled updates throughout its cloud offerings, including enhancements to its AI technology via a new partnership with Microsoft, as well as new partner integrations.
The role of marketing is changing, moving beyond acquisition and deeper into the funnel to support sales, according to C-level marketers and experts at the B2B Marketing Exchange (B2BMX) in Arizona in February. As part of that, B2B marketing executives are shifting more focus on the overall customer experience (CX) and customer life cycle.
Marketers know CX is very important, but they have yet to master it, Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft, shared during his keynote address. He suggested building marketing strategies around buyers’ or customers’ challenges on a human level and identifying what motivates them.
B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX is very important, but they have yet to master it, according to Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft, during his keynote at the B2B Marketing Exchange in Arizona.
Invoca’s Voice Marketing Cloud is designed to connect and inform the customer experience by delivering the same capabilities for telephone engagement that digital marketing clouds from Salesforce, Adobe and Oracle bring to web, email, social and display channels. The company has now embedded IBM Watson into its Voice Marketing Cloud to help customers get deeper insights into phone conversations.
It’s a post-Trump world and we know that a few well-placed tweets can catalyze an entire online movement … or leave a permanent scar.