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High-Quality Content Is The Winning Ticket In B2B Marketing

jiordan castle headshotWhen it comes to 1:1 human interactions, perception is reality. Intention means little; the way in which you deliver a message — be it solemn condolences or boisterous congratulations — is what the other person experiences. But in the competitive world of B2B marketing, the reverse is true; what you have to say matters more to buyers than how you say it.

True Influence Unveils Eloqua Integration For InsightBASE Platform

1insightbaseData-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company’s ABM platform which monitors online buyer behavior, is now available as an Oracle Eloqua application within the Oracle Marketing AppCloud. The technology provides Eloqua users with an additional capability: automated triggering of email campaigns based on intent signals and contact data.

Marketo Targets Email Marketers With Dialog Edition

marketo LogoMarketo announced the Dialog Edition, a new solution designed to help email marketers transition from traditional email marketing to automated email campaigns.

“The ‘slash and blast’ approach to email marketing is becoming less and less effective,” said Jon Miller, VP Marketing Content Strategy for Marketo, in an interview with Demand Gen Report. “Email marketers want to develop personalized, long-term campaigns to engage buyers, but they need an easier way to accomplish that goal. This product is aimed at marketers who are currently using an email service provider and want to move from a manual approach to an automated process for email campaign management.”

Email Conversion Rates Climb 16% In Q4; Reach Highest Rate In Two Years


Conversion rates of commercial email campaigns increased an average of 16.1% in the fourth quarter of 2010, compared with the same period a year earlier, for the strongest conversion rate (2.9%) in two years, according to a new study from the Direct Marketing Association and email marketing company Epsilon Data Management.

According to the companies' “Q4 2010 Email Trends and Benchmarks” report, open rates (22.1%) and click rates (5.1%) saw little change. Service messages had the highest open rates (38.2%) and click rates (8.0%).

Email Conversion Rates Climb 16% In Q4; Reach Highest Rate In Two Years


Conversion rates of commercial email campaigns increased an average of 16.1% in the fourth quarter of 2010, compared with the same period a year earlier, for the strongest conversion rate (2.9%) in two years, according to a new study from the Direct Marketing Association and email marketing company Epsilon Data Management.

According to the companies' “Q4 2010 Email Trends and Benchmarks” report, open rates (22.1%) and click rates (5.1%) saw little change. Service messages had the highest open rates (38.2%) and click rates (8.0%).

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