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ChannelWeek Presenters Prioritize Partner Enablement For Channel Program Success

To ensure that established or new indirect sales programs can help vendors distance themselves from the competition, it is imperative that companies provide the support and incentives necessary to enable and encourage partners to become more effective marketers. Enabling partners to play a bigger role in marketing their own brands, as well as those of the vendors they represent, was a common theme in the presentations made during ChannelWeek, a week-long webinar series hosted by Demand Gen Report and its sister publication, Channel Marketer Report (CMR).

ChannelWeek Is Almost Here — Now’s The Time To Earn Your Partner Marketing Stripes

Considering the news reports about investments companies are making in their indirect sales programs, the timing of ChannelWeek, a week-long webinar series providing insights on proven best practices in channel marketing and the tools and technologies that enable them, couldn’t be better.

Demand Gen Report (DGR) and our sister publication, Channel Marketer Report (CMR), created ChannelWeekThe Indirect Imperative: An Inside Look At Why & How B2B Brands Are Mastering Channel Partner Marketing, in response to a number of indicators that a broader audience of demand gen professionals wanted to sharpen their channel marketing skills.

  • Published in Blog

5 Steps To Strategic Partnering In 2018

Joyce 5267 Paul edits

I don’t have time or resources to invest in partnerships that exchange kind words and tchotchkes but produce precious few business deals. Below are five proven steps to build a thriving technology/service partner network to advance your business.

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