Understanding the Language of B2B: The ABC’s of Demand Gen Report
Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…
Feature November 12
Latest In: partner marketing
360insights Aims To Support Channel Success With All-In-One SaaS Platform
360insights is a partner engagement and business optimization company designed to enable brands to better influence, manage and…
Solution Spotlight May 9
Conversica Introduces New Partner Program To Expand Global Alliance Network
Conversica, Inc., an AI-powered conversation automation solution, announced a new partner program to expand its partner-led business, which…
Industry News January 13
Validity Expands Partner Program To Support Service Provider Growth
As part of Validity's Partner Program relaunch, the data quality and email marketing success solutions provider welcomed The…
Industry News December 14
What’s Working In Partner Marketing: Targeting Eager-To-Market Partners With Personalized Portals & Buyer-Centric Materials Boosts Channel Marketing ROI
The sweet spot for partner marketing is a smaller and faster moving target than ever before. As companies…
Industry News April 6
Drift Launches New Program To Highlight Top-Performing Partners
Drift, the Conversation Cloud company, launched its first-ever Drift Solutions Partner Tiers program to acknowledge top-performing partners and…
Industry News March 29
2021 Channel Tech M&A: Capital Investments Reflect Partner Program Complexity, Their Future Value Too
With still one calendar page to turn, there's plenty of time for the news to break about another…
Industry News December 8
Impact.com Integrates With HubSpot To Increase Product Functionality
Impact.com, a partnership management platform, partnered with HubSpot and is now listed in the HubSpot App Marketplace. The collaboration seeks…
Industry News October 29
Allbound Partner Journey Automation Aims To Encourage Partner Action
The Partner Journey Automation solution from Allbound, a partner relationship management (PRM) software provider, is designed to help…
Solution Spotlight May 10
Channel Leaders Offer Insights Into Partner Sales & Marketing Alignment Strategies At #B2BSMX
When channel marketers logged off from the B2B Sales & Marketing Exchange (B2BSMX) online experience last month, they…
Industry News November 4
To Boost Partner Engagement, ChannelWeek Experts Stress It’s Time Go Digital … And Personal
Maximizing partner engagement — the holy grail for many channel program leaders — was given master-class treatment in…
Industry News September 2
Zift Launches Channel-Focused Development Tools & Applications
Enterprise channel management provider Zift Solutions has announced the launch of a comprehensive care package for its customers and B2B…
Industry News April 19
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
