Subscribe

Why Social Data Is Critical To Data Cleansing

brian hession imageHaving clean contact data is an essential component to any sales or marketing program.  With more accurate and complete data, you improve segmentation, lead scoring and content alignment.  Bad data? It can not only cost you time and money, but key opportunities as well.

How B2B Marketers Can Deliver Personalization At Scale

kevin akeroyd headshot 1Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about them. Know about their interests. This way we can talk directly to them. Personalization has come to marketing in ways that were never possible with ads in trade publications.

EverString Adds Predictive Segmentation Capabilities To Latest Product Release

ThinkstockPhotos 183712392EverString has released predictive segments as part of its Audience Platform to give marketers access to data signals in EverString’s predictive marketing platform and create targeted, data-backed groupings of accounts for marketing outreach. The company said marketers are able to create a predictive segment themselves in minutes using their own data and similar outside accounts from EverString’s B2B Company Graph, its database of 11 million companies. It is available as part of the EverString subscription.

New Era Of Lead Nurturing Focuses On Segmentation, Targeted Content

Nurturing imageFor many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of messages to everyone no matter who they are or where they are in the buying cycle.

Progressive B2B marketers are moving toward lead nurturing campaigns that offer tailored content based on the buyer’s stage in the purchasing process, industry, role in the organization and product of interest, among other factors. Some industry experts are dubbing this best-in-class strategy “Lead Nurturing Version 2.0.”

Lack of Information And Process Hinders Channel Sales Team, Research Shows


A lack of information available to channel sales executives accounts is resulting in an extreme loss of revenue and potential opportunities, according to the findings of a survey of senior channel sales and marketing executives. The research, conducted by cloud-based channel management solution provider Channelinsight, revealed that incentive program performance, partner and end-customer identification and segmentation information are vital to channel program success. 

The survey found inaccurate incentive payments and a lack of a simple, automated system for managing incentives were damaging confidence in channel programs, as only 33% of survey respondents are somewhat or very satisfied with their current incentive program performance. On average, respondents believe they overpay on incentive programs by 6%, and only 40% of indicate that company channel incentives are calculated and processed automatically.

Lack of Information And Process Hinders Channel Sales Team, Research Shows


A lack of information available to channel sales executives accounts is resulting in an extreme loss of revenue and potential opportunities, according to the findings of a survey of senior channel sales and marketing executives. The research, conducted by cloud-based channel management solution provider Channelinsight, revealed that incentive program performance, partner and end-customer identification and segmentation information are vital to channel program success. 

The survey found inaccurate incentive payments and a lack of a simple, automated system for managing incentives were damaging confidence in channel programs, as only 33% of survey respondents are somewhat or very satisfied with their current incentive program performance. On average, respondents believe they overpay on incentive programs by 6%, and only 40% of indicate that company channel incentives are calculated and processed automatically.

Subscribe to this RSS feed