News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Carlos Hidalgo Joins DemandGen Int. As Chief Strategy Officer

DemandGen International, Inc. has appointed best-selling author and marketing thought leader Carlos Hidalgo as its new Chief Strategy Officer. In his new role, Hidalgo will be tasked with helping DemandGen’s enterprise clients develop and implement their digital marketing and demand gen strategies and initiatives for digital transformation.

6sense Launches Dynamic Display Advertising

6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers serve personalized content in digital ads based on real-time account information.
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