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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to help marketers understand how their programs are reaching, engaging and converting the accounts in their target markets. The pixel seeks to provide B2B marketers with a closed-loop view-through technology that can be…
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