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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Openprise Launches New Data Management Tool

Openprise, a digital data management and orchestration platform, has launched a new data management tool: Openprise Agile CDP. The tool is designed to help marketers clean, enrich and unify data across multiple sources into a single customer view in as little as 90 days, according to the company.

LinkedIn Launches Messaging-Based Ads

LinkedIn has launched Conversation Ads, a new marketing tool designed to personalize viewers’ experiences with a messaging-based ad format. Conversation Ads builds on the company’s current Message Ads offering (formerly Sponsored InMail) and features a “choose your own path” experience designed to help marketers create full-funnel campaigns with multiple customized calls-to-action,…

Bizzabo Launches New Virtual Event Solution

Bizzabo, an event success platform, has partnered with global video technology provider Kaltura to launch Bizzabo’s Virtual Experience Solution. A direct response to recent event cancellations due to COVID-19, the new solution is designed to enable event marketers to broadcast an event of any size.

Workato Joins Adobe Exchange Partner Program

Workato, an enterprise automation platform, has announced an integration with Adobe. Now, as an Adobe Exchange Partner, the platform will allow marketers to connect Market Engage with apps such as Adobe Experience Manager, Magento Commerce and Adobe Analytics, empowering them to automate work, deliver intelligent marketing touches and achieve lead…
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