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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

78% Of Marketers Drive Customer Engagement Via Push Notifications

Engaging with audiences and customers virtually continues to be a top priority for B2B organizations, as the acceleration of digital transformation following the pandemic took the industry by storm in 2020. Many B2B organizations are relying on push notifications to keep their customers and website visitors engaged, according to new…

Casted Introduces Video Podcasting Tool

Casted, a podcast platform for B2B marketers, released Casted Video Podcasting, a new product within the Casted platform designed to add, manage, amplify and measure podcast videos in the same manner as an audio-only podcast.

HG Insights Releases New Market Intelligence Product

HG Insights, a technology intelligence company, launched a new market intelligence product to help B2B companies better understand their markets. The solution is designed to deliver actionable insights that improve decision-making and increase go-to-market confidence.

PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales

PROS, a provider of AI-powered solutions, hired Sherry Lautenbach as its new SVP of Global B2B Sales. In her role, Lautenbach will be responsible for driving enterprise adoption of PROS’ solutions and platform to help sales reps transform their end-to-end selling experiences across traditional and digital channels.

Five9 Hires New Chief Marketing Officer

Five9, Inc., an all-in-one cloud contact center solution, appointed Genefa Murphy, PhD, as its Chief Marketing Officer (CMO). Murphy will partner with other members of the executive team to build the company’s brand and reputation in the cloud contact center space.
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