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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Intercom Launches Bot To Answer FAQs, Accelerate Customer Service

Intercom, a customer messaging platform, has launched a new bot designed to help answer and resolve customers’ most common questions. Answer Bot uses a combination of Intercom’s conversation data, machine learning and natural language processing to identify and group FAQs and respond to queries in a timely manner.

New Research: Top-Performing Marketers Prioritize Audience Needs, Leverage Email And Educational Content For Nurturing

Ninety percent of best-in-class marketers put their audience’s informational needs above their company’s sales/promotional messages, according to new research from the Content Marketing Institute, MarketingProfs and Conductor. The report, titled B2B Content Marketing 2019: Benchmarks, Budgets and Trends — North America, surveyed responses from 771 B2B marketers and analyzed strategies for…
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