11 Industry Thought Leaders Appointed Professors Of New Account-Based Marketing University
- Written by Klaudia Tirico
- Published in News Briefs
#FlipMyFunnel, a community of B2B marketing and sales practitioners founded by Terminus CMO Sangram Vajre, has unveiled the Account-Based Marketing (ABM) University. The online program is designed to educate B2B marketers on ABM fundamentals and best practices that can be leveraged to implement ABM within their marketing initiatives.
A total of 11 industry thought leaders make up the inaugural list of professors at ABM University. This includes:
- Christopher Long, WP Engine
- Craig Rosenberg, TOPO
- David Raab, Raab & Associates
- Joe Chernov, InsightSquared
- Julia Stead, Invoca
- Justin Gray, LeadMD, Inc.
- Lincoln Murphy, Winning By Design
- Maria Pergolino, Apttus
- Matt Heinz, Heinz Marketing, Inc.
- Matt Senatore, SiriusDecisions
- Tyler Lessard, Vidyard
Set to launch in Summer 2016, the program states that all proceeds will benefit a non-profit organization to ensure that each student will graduate with an unbiased, well-rounded knowledge of ABM.
David Raab, Owner of Raab & Associates and another new professor, added that the university “will play an important role in helping marketers master ABM without investing huge amounts of time that they really can’t spare. I’m pleased to be able to contribute.”