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Brightcove Forges Partnership With Adobe To Expand Video Capabilities

Brightcove, an online video hosting platform, has joined LaunchPoint by Marketo, an Adobe company and Accelerate partner, to enable Marketo Engage customers to incorporate video assets into their marketing strategies.

The partnership aims to allow marketers to easily embed videos into campaigns, while empowering marketers globally to incorporate more engaging video experiences.

“We are thrilled to be a part of Marketo’s LaunchPoint program,” said Rick Hanson, Chief Revenue Officer of Brightcove, in a statement. “As marketers increasingly rely on video to engage with audiences, this partnership will provide incredible support and ease-of-use on a single platform for industry-leading video and demand generation activities. We are energized by the opportunity to work with the leader in martech, further solidifying our commitment to marketers.”