Ceros unveiled new enhancements to its experiential content creation platform at a recent user event in New York City. According to the company, update 6.0 aims to better position customers to create meaningful digital experiences for their target audiences while removing friction from the content creation process.
The update includes new adaptive layout features designed to enable users to create a single piece of content that automatically adapts for mobile and tablet viewers — while eliminating the need for content creators to create copies of the asset for different devices. The platform update also includes offline viewer, which saves digital experiences as a new file type that users can view without the need for the Internet.
Ceros also announced a new integration with Getty Images, which aims to provide content creators stock imagery available directly within the platform.
Other features included in the 6.0 release include:
- Expanded animation capabilities to offer users more options for how animations and interactions trigger;
- Basic Image Editing tools directly within the platform;
- A Desktop Studio App available for download for Mac and Windows; and
- A variety of updates to Ceros Inspire, a new Ceros Originals community to share inspiration, as well as a re-launch of Ceros Educate — with 20+ lessons, articles assets and more.
“The era of creating content by first choosing which static content vehicle to use and then thinking about creative and experience is ending,” said Simon Berg, CEO of Ceros, in a statement following the event. “In fact, marketers never should have been thinking this way, but were forced to by the physics of the early internet. Those days are over. The current generation of workers won’t engage with shit content. With today’s launches, we are challenging marketers to develop their right brain, to put creativity and experience first, and to sell to their audiences’ hearts as much as their heads.”