Get Smart Content, a content personalization platform, announced it has rebranded to Bound, effective immediately. In addition, the company redesigned its personalization platform aimed to help B2B marketers create digital engagement at scale.
Bound’s 360 Persona Technology is designed to help marketers understand their anonymous web visitors and engage them with real-time web personalization. The technology binds together fragmented data sources into a 360-degree digital persona.
The platform also leverages more than 20 data sources, including LinkedIn, Bombora, ClearBit, Kickfire, Tealium, native website data and marketing automation platforms, such as Marketo and Eloqua. The platform can organize the data into five types of attributes — firmographic, demographic, offsite intent, onsite behavior and marketing automation platform custom fields — to develop a vendor’s 360-degree personas.
“Marketers no longer need to rely on a persona as a concept only,” said Jim Eustace, CEO of Bound, in a statement. “Revenue marketers are building live detailed personas based on data attributes including job function, size of business, industry, seniority and buying intent.”