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Integrate Buys Akkroo For $34 Million, Completes Second Acquisition In Three Months

Integrate Buys Akkroo For $34 Million, Completes Second Acquisition In Three Months Source: Akkroo

Integrate, a demand orchestration platform, announced that it has acquired the B2B event lead capture company Akkroo for $34 million. The acquisition positions users to automate the handover process of leads captured at events to sales teams in real time, which can help boost pipeline by accelerating lead follow-up.

Akkroo is designed to help B2B companies collect leads at in-person events via an iOS or Android mobile app. The London-based company has seen notable success since its launch in 2013, including doubling its revenue year-over-year since 2014 and collecting more than nine million leads from over 12,000 events. The acquisition also expands Integrate’s global footprint, providing a headquarters in the EMEA. The company stated that Akkroo’s team of more than 50 employees will join Integrate, including Chris Wickson as General Manager for Events, and Andy Higgs, Co-founder and CPO of Akkroo, as Integrate’s new VP for Event Products.

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The Akkroo acquisition follows shortly after Integrate’s acquisition of ListenLoop in January 2019. The company stated that the acquisitions position its customers to combine in-person events, demand generation, social and account-based advertising in one platform — ultimately removing the barriers of fragmented data across multiple solutions.

“Revenue acceleration happens when you unify the top of funnel,” said Jeremy Bloom, Founder and CEO of Integrate, in a statement. “With this acquisition, we have now integrated one of the largest and most-leveraged demand marketing channels that historically has the least amount of ROI visibility. With Integrate and Akkroo, our customers will understand how in-person events contribute to pipeline and revenue, while having access to a best-in-class, global solution for collecting, processing and managing event leads at scale.”