Latest In: lead handoff

B2B marketing benchmark survey demand generation go to market strategy lead handoff Pipeline revenue alignment sales and marketing alignment shared metrics SLA
2026 DGR Survey

Where Your 2026 Budget Actually Goes: Take the Demand Gen Benchmark Survey

Your budget is under a microscope as leadership wants proof that every dollar drives pipeline, and the channels…

Blog September 2
B2B marketing benchmark survey demand generation go to market strategy lead handoff Pipeline revenue alignment sales and marketing alignment shared metrics SLA
2026 DGR Survey

Sales and Marketing Alignment: Take the 2026 Demand Gen Benchmark Survey

Key Takeaways Aligned teams share one revenue number, one set of metrics and a formal SLA on lead…

Blog August 20
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Source: Akkroo

Integrate Buys Akkroo For $34 Million, Completes Second Acquisition In Three Months

Integrate, a demand orchestration platform, announced that it has acquired the B2B event lead capture company Akkroo for…

Industry News April 4
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B2BMX 2026 Keynote Address Dane Valey Open AI

OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026

Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…

Blog February 23
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Campaign Optimization Series
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Strategy & Planning Series