Dun & Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount.

Salesforce announced it has signed a definitive agreement to acquire Tableau, a data visualization software company, in an all-stock transaction valued at $15.7 billion.

Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover.

ON24, a webinar marketing software provider, released ON24 Target, a new tool that aims to help marketers create and send personalized campaign pages.

TwentyThree Webinars aims to provide a single tool for marketers to run and analyze webinars. It is positioned to bring landing pages, emails, production and on-demand videos into a streamlined, end-to-end platform that also enables marketers to gain a full understanding of webinar performance.

Big Data analytics is a field that is advancing by the hour. In marketing, these insights have become the lifeblood of successful campaigns. However, while nearly everyone in the business world knows how important Big Data power is, only 44% actually trust it enough to make important business decisions.

Terminus unveiled new product announcements tied to the growing need for account-based companies to better understand their target account lists, how they engage with potential customers and how it impacts sales conversations. The company’s new Account-Based Platform intends to help marketers better plan, execute and measure account-based marketing and sales efforts.

Scout, a new sales technology platform from the Miller Heiman Group, is designed to leverage data and analytics to predict which seller actions are the most effective. The platform aims to combine Miller Heiman Groups’ strategic selling methodology with analytics-driven technology to improve sales performance and drive deals.

LinkedIn unveiled updates to its Campaign Manager designed to help marketers better manage their campaigns and gain deeper insights into performance analytics.

Most marketers don’t automatically think of data and analytics when it comes to ABM. However, industry experts agree that ABM is a data and analytics challenge because you have to leverage data and analytics to understand who you’re going to target, what you’re going to say to them and how you’re going to drive action throughout the company based on the accounts that matter most to you.