Digital marketing solutions provider MultiView has released VisitorView, a data analytics solution for B2B companies that was previously only available to MultiView programmatic advertising customers. The solution is designed to show what companies make up a company’s traffic and activity to help them refine marketing strategies and tactics, as well as guide sales to interested prospects.
Twitter is looking to enhance its video content capabilities with two recent moves: The company acquired Magic Pony, a machine learning and visual processing technology, and has partnered with video marketing platform Innovid to provide data analytics and tools to advertisers.
Data analytics software company Alteryx has expanded its self-service analytics capabilities for Salesforce Wave Analytics, and has updated read/write capabilities across the entire Salesforce Customer Success Platform. The company said the new update will enable Salesforce analysts to prepare, blend and analyze data from any source, and deliver it to Salesforce Wave Analytics to identify actionable insights.
Despite sinking billions into marketing automation and other marking technology, only 7% of B2B marketers are seeing ROI from their marketing automation spend. At the same time, they are being scrutinized and held accountable to concrete revenue goals.
ClearSlide for Gmail is a Chrome app that puts the core functionality of ClearSlide’s service within Gmail. The solution aims to help salespeople engage with customers and prospects directly from their inbox — intending to improve salesperson productivity, help sales leaders forecast more accurately and makes sales content and campaigns more effective.