Adapting to the AI-Mediated Buying Cycle: A New Mandate for B2B Marketers
For years, B2B marketers operated within a familiar constraint. Enterprise buying cycles stretched across weeks or months, with…
Demanding Views June 19
Latest In: Bombora
Bombora Expands B2beacon for B2B Campaign Measurement
Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest…
News Brief February 9
To Reach B2B Buyers, Bombora Audiences Now Available on Reddit
Bombora and Reddit have announced a strategic partnership to bring high performing B2B company level audience targeting to…
News Brief December 8
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Bombora Debuts Curated Ecosystem Audiences
Bombora has launched Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. With its new…
News Brief November 4
Bombora B2B Intent & Audience Data Now Available In Audigent’s Platform
Bombora, a provider of B2B data solutions, integrated with Audigent, a data activation, curation and identity platform, to help…
Industry News January 24
How Leveraging Intent Data Aligns Sales & Marketing
B2B brands often deploy many of the same marketing tactics as their B2C peers, but B2B faces more…
Demanding Views April 21
RollWorks Releases Open Beta Version Of Keyword Intent Feature
RollWorks, an account-based marketing (ABM) platform and division of NextRoll, unveiled the open beta of Keyword Intent, a new intent…
Industry News December 1
Intentsify Appoints New Chief Product Officer & General Manager, Digital
Intentsify, an intelligence activation platform, expanded its executive team by hiring Anudit Vikram as Chief Product Officer and…
Industry News October 24
Bombora & Intentsify Announce New Partnership
Bombora, an intent data provider, and Intentsify, an intelligence activation platform, partnered up to enhance go-to-market (GTM) strategies for…
Industry News September 26
RollWorks Releases ABM Play Generator To Serve Up Tailored ABM Plays
RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM…
Industry News September 20
RollWorks Enhances Account Insights With New Intent Provider Partnerships
ABM platform RollWorks, a division of NextRoll, announced new partnerships with B2B intent data providers Bombora and KickFire,…
Industry News August 27
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