Making The Leap From A Static To Real-Time Action Model For Predictive Selling

Anil kaul 580x388AI-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success. AI can help salespeople prioritize leads and make relevant product or service recommendations using data science to provide guidance. This frees the sales team to focus on the art of sales and build relationships that lead to new opportunities. 

The Impact of Attention Scarcity on Buyer Engagement and the Rise of Attention Marketing


The Attention Revolution is here. Are you ready for it?

Over the past decade, the explosion of content and information readily available at our fingertips has created the penultimate battle for attention. But what are most marketers doing today to capture buyer’s attention? They pump up the volume with more content and messaging, at greater frequency, making the challenge for attention (and ultimately engagement) even greater.

In fact, research shows that content engagement is down 60% per piece.

Download this E-book to learn more about attention scarcity and the impact it's having on modern marketing. Plus, uncover a new perspective on capturing and maintaining buyer attention.

Download this guide today!

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  • Published in E-books

7 Ways Reviews Fuel B2B Company Initiatives

How etouches, Act-On Software, Looker And More Benefit From The Power Of Review Sites

Online ratings and reviews have transformed the way B2B buyers purchase software and services. Some 94% of B2B buyers in the 2017 B2B Buyers Survey Report say reviews from industry peers are an important factor in their purchasing decisions; 67% say they are relying more on peers for final purchasing decisions.

By harnessing the power of reviews, B2B software and services companies achieve multiple business objectives — including:

  • Developing effective content marketing strategies;
  • Unearthing competitive intelligence; and
  • Getting feedback to guide product development.

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ClearSlide’s Vega Release Aims To Help Sales Teams Engage Through Content

ClearSlide is designed to help sales and marketing teams find the best content, effectively communicate with customers and get insights into exactly how customers engage. The company’s latest release, Vega, aims to help sales and marketing leaders, as well as enablement teams, better engage with customers through a more intuitive meeting experience, 3D feedback and content ROI dashboards.

The Myths & Realities Of AI In Marketing & Sales

Research Report

AI is poised to fundamentally change businesses across industries by automating spreadsheet-level tasks that will free up time for more strategic-level thinking. This extends to the B2B sales and marketing world, where executives agree that AI will be "transformative" and a "game changer" for their businesses.

Check out this in-depth research report to see how your AI expertise stacks up against peers.

Here's a sneak peek at the findings:

  • 67% of survey respondents said AI will either be hugely beneficial and/or transformative;
  • 70% feel AI-powered applications will help to improve and accelerate the buyer's journey by recommending next best actions;
  • 38% of respondents plan to use AI-powered applications within their marketing and sales tech stacks.

Get all of the results by downloading the report today!

Complete the form below to download:

  • Published in Research
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