Bigtincan, a sales enablement platform, announced that it had acquired Zunos, a sales training and enablement platform, for an initial payment of $3.25 million. The acquisition, which is expected to be completed in July, also includes payment incentives based on Zunos revenue growth.

The future of selling, marketing and B2B customer experience continues to evolve and grow. B2B marketing and sales teams are always pushing the envelope, working more closely together to boost efficiency, close deals faster and accelerate growth. Lots of innovation is happening; what’s there not to love?

Altify, a sales performance software provider, has released Altify Max, an augmented intelligence solution designed to improve account planning and accelerate the sales cycle.

Machine Analysis is an AI-powered engine from Brainshark that is designed to improve sales coaching by augmenting manager feedback to help salespeople improve their performance and results. The engine’s coaching capabilities are positioned to provide automated, rapid insights to ensure salespeople master critical messages before interacting with buyers.

The sales enablement sector has been heating up recently, both in terms of B2B companies prioritizing and deploying the tools, as well as some shakeups among the vendor community. One of the biggest headlines over the past month was the announcement that Seismic had acquired the SAVO Group.

Showpad, a sales enablement platform, has acquired LearnCore, a sales training and video coaching software, for $50 million.

LearnCore is designed to provide salespeople with the training and coaching necessary to lead informed discussions with potential buyers. With the addition of LearnCore, Showpad aims to create a fully-integrated sales platform that can enhance sales engagement and sales readiness, as well as optimize content and content recommendations through data analytics and artificial intelligence.

Together, the companies will serve more than 360 companies around the world. LearnCore customers include Box, CDW and Informatica.

"We're excited to welcome LearnCore into the Showpad family,” said Pieterjan Bouten, CEO of ShowPad, in a statement to Demand Gen Report. “Ultimately, this move enables us to provide our customers with a holistic platform that encompasses sales content, engagement and readiness. It's a great time to be in the sales enablement space, and we're excited to drive the industry forward with this acquisition."

Getting B2B buyers excited about a product or service requires one thing: cooperation between marketing and sales teams.

Seismic, a B2B marketing and sales enablement software, has acquired the SAVO Group, a sales enablement software. Terms of the deal were not disclosed.

Lead Liaison, a marketing automation and lead management provider, has added Rhythms to its Sales Enablement solution. The new feature is designed to help sales personnel organize and execute engagement with potential leads.

AI-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success. AI can help salespeople prioritize leads and make relevant product or service recommendations using data science to provide guidance. This frees the sales team to focus on the art of sales and build relationships that lead to new opportunities.