In the current environment, B2B sales organizations must be quick to adapt to evolving buyer needs and expectations. This is a critical time to take the opportunity to increase revenue efficiency by streamlining the buying experience to match these expectations.

Sales Hacker, a sales education platform, has launched the Sales Hacker Community, an interactive and educational hub where sales professionals can network with industry thought leaders and peers for sales expertise, knowledge and professional development.

Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant (Kaia) and platform capabilities at its recent Unleash Virtual Summit 2020 event.

Marketers exist to create demand. How do we reinvent ourselves when a once-in-a-century event brings uncertainty and the looming potential of an economic downturn?

Tropic has announced the general availability of its buyer enablement platform after securing $2.1 million in seed funding from the Founder Collective, with additional financing from Company Ventures and individual investors. The company said it will use the funding to expand its New York headquarters and scale its engineering, operations and go-to-market teams. Micah Rosenbloom, Partner at Founder Collective, will join Tropic’s board.

Ciara, the sales assistant, has launched sales call playbooks and a new recommendation engine, designed to provide the next best actions/talking points based on sales conversations.

Bigtincan, an AI-powered sales enablement automation solution, has developed two new micro-courses to support sales professionals working from home to prevent the spread of COVID-19. The community courses within the Bigtincan Zunos learning tool are designed to help customers manage just-in-time training, microlearning, internal communications and compliance.

Like many B2B companies, Televerde historically concentrated on driving demand and accelerating sales through high-volume outreach to prospects. While that strategy had been successful over the years, the sales and marketing solutions provider focused on the sales element of the funnel that relied heavily on cold calling potential clients.

The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions to automate routine tasks and personalize responses to convert more leads. Many tools in the marketing tech stack — including marketing automation, customer relationship management systems and content management platforms — incorporate AI to some degree already, and it is becoming more pervasive.

VanillaSoft, a sales engagement software provider for inside sales, has launched a new series in recognition of International Women’s Day. The #WomenInSales video series, which will run throughout the month of March, will feature conversations with female pioneers in B2B sales.