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Tackling ABM FAQs With Triblio’s Andrew Mahr

As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?

  • Published in Blog

Triblio Debuts New Video Series On Account-Based Marketing

Triblio, an ABM company, has launched “Ask an ABM Expert,” a series of short, educational videos that aim to answer key questions about ABM and modern B2B marketing. Premiering today, the first season is hosted by the company’s Chief Customer Officer Andrew Mahr, who will answer questions such as:

  • “How do I successfully combine intent data with ABM?” and
  • “What ABM model is right for me?”

Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence

As buyers continue to expect more relevant, contextual engagement earlier on in the buying journey from vendors, B2B organizations are digging even deeper into buyer data to ensure they can meet expectations. This includes leveraging intent data alongside other behavioral analytics to provide hyper-personalized messaging and content that resonates with audiences and highlights the brand’s authenticity.

Exclusive Interview: Triblio CEO Discusses Liferay Acquisition, Market Expansion & Future Of ABM

Liferayheadshot andre2, a digital experience platform provider, recently acquired a controlling interest in Triblio, an ABM company. Liferay also committed to an ongoing investment in Triblio’s ABM programs, although the companies will continue to operate independently. In an exclusive interview with Demand Gen Report, Triblio CEO Andre Yee shared details about how the acquisition came about and what it means for the company and its customers. He also weighed in on whether more mergers and acquisitions among ABM solution providers may be on the horizon in 2019.

Best-In-Class Experts To Share Tips For Converting Key Prospects During The 2018 Buyer Insights And Intelligence Series

Demand Gen Report has announced its upcoming Buyer Insights & Intelligence Series. The week-long webcast series will take place July 9-13.

The series is designed to explore new models for identifying, engaging and converting prospects with precision. Experts from Triblio, Lattice Engines, Netline Corporation, Demandbase, Full Circle Insights, LeanData, Bound, TechTarget, Content4Demand, SaleScout, ON24, CaliberMind and Vidyard will share examples and best practices on topics such as:

  • Account-based marketing;
  • Personalization;
  • Content strategy;
  • Data strategy, and more!

"We believe the Buyer Insights & Intelligence Series is one of the most important events we produce," said Andrew Gaffney, Editorial Director of Demand Gen Report, in a statement. "The early days of demand generations were largely focused on generating as many leads as possible and setting up campaigns that got buyers to raise their hand. Now, smart marketers realize they have to use a variety of tools and tactics to monitor buyer behavior and identify prospects even before they are willing to fill out a form."

Click here to register for the series.

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