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Industry Vendors Eyeing The Potential Impact of ‘Do Not Track’ Legislation

Online privacy has come under the microscope following the February introduction of a bill that would regulate the collection and use of information obtained from Internet tracking. The "Do Not Track Me Online Act of 2011" would give the Federal Trade Commission the right to create regulations that would force online marketers to offer online users the ability to opt-out of online tracking.

Given marketers’ pressure to focus on relevant, targeted offers, this could potentially impact the way marketers track and collect behavioral activity. “In a business environment, IT professionals may start to set company machine browser settings to a default do not track status which could have a pretty significant impact on online data collection and analytics,” said Dick Reed, CEO, Just Media. “The results in either case would be some very significant and negative impacts on both campaign targeting and analytics.”

ZoomInfo Adds Email Contact Sharing; Reports 250% Increase in Enterprise Sales

ZoomInfo recently announced the addition of a new plug-in designed to find active business contacts in users’ email messages and automatically upload the information to the ZoomInfo BtoB directory. The plug-in offers salespeople, small business owners and jobseekers ongoing access to the entire ZoomInfo Database of millions of BtoB profiles.

The company said that during a market test of its new ZoomInfo Community Edition, more than 25,000 people installed the email plug-in, contributing approximately one million new contacts to ZoomInfo.

Asking The Big Question: How Much Better Would Your Company Perform Without Obsolete Data?

KathySextonNew study: companies acknowledge negative impact of outdated BtoB data

By Kathy Greenler Sexton, Vice President of Marketing, ZoomInfo

Outdated BtoB contact data is pervasive — and, like a runaway train, it’s getting worse by the minute. In the time it takes you to read this, a couple hundred changes will happen in the business landscape that affect contact information (job changes, businesses starting and failing, etc.). Sales and marketing teams are hard pressed to keep pace with the changes. This is one of the findings of a just-published DemandGen Report study.

ZoomInfo Unveils Advancements To Enhanced Database

After completing a series of advancements to its patented systems that collect, match and continuously update information on five million businesses and 50 million employees, ZoomInfo has announced a new platform designed to fill voids in the business-information market created by outdated information and limited search functionality.

With this new platform, ZoomInfo is aiming to solve challenges data providers face — keeping up with rapidly changing business information, satisfying the increasing demand for data on small and medium-sized businesses and providing highly searchable content.

ZoomInfo Builds New Lists Segmentation Tool For Marketing Teams

In the midst of a dismal economic climate, marketers are struggling to find more targeted resources which can improve response rates as the quality of the sales leads they provide to their sales organizations. After building a base of more than 3,000 customers from sales teams at 20% of the Fortune 500, ZoomInfo recently launched a tool designed to provide marketers with the ability to create targeted marketing campaigns from a CAN-SPAM compliant database of 45 million people and 5 million companies.
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