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Affinity’s Relationship Management Platform Aims To Expand Network Of Prospects, Accelerate Pipeline

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Affinity is a relationship intelligence platform designed to use machine learning and AI to create a virtual Rolodex of companies and contacts your team has interacted with. The platform is positioned to display the strength of those relationships, as well as recommend introductions to key decision makers to expand your network and accelerate pipeline.

Fastbase Announces Availability Of Contact And Company Database Within Google Analytics

macbook2Fastbase, a global business database, has announced that Google Analytics users will now have full access to the Fastbase database. The company stated that this includes approximately 200 million businesses and the employees' details. Additionally, users will also have access to Fastbase’s Web Leads tool, aiming to help businesses search, discover, and engage with prospects.

Why Social Data Is Critical To Data Cleansing

brian hession imageHaving clean contact data is an essential component to any sales or marketing program.  With more accurate and complete data, you improve segmentation, lead scoring and content alignment.  Bad data? It can not only cost you time and money, but key opportunities as well.

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