Fastbase, a global business database, has announced that Google Analytics users will now have full access to the Fastbase database. The company stated that this includes approximately 200 million businesses and the employees' details. Additionally, users will also have access to Fastbase’s Web Leads tool, aiming to help businesses search, discover, and engage with prospects.
Having clean contact data is an essential component to any sales or marketing program. With more accurate and complete data, you improve segmentation, lead scoring and content alignment. Bad data? It can not only cost you time and money, but key opportunities as well.
Data management firm Oceanos offers a Data Health Check within a user’s cloud portal, which is designed to shine a spotlight on the quality and completeness of contact data. Users are able to see what’s wrong and/or missing, and take action to improve data quality and realize improvements in lead scoring, content alignment and campaign performance.