The New Rules Of B2B Advertising: Influ2 CEO Discusses The Power Of Ad Targeting & Personalization
Let's face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022,…
Industry News January 5
Latest In: display advertising
Versium REACH Aims To Help Marketers Better Identify ICPs
Data technology and predictive analytics solutions provider Versium launched its Versium REACH platform to provide marketers with matching…
Solution Spotlight August 24
6sense Launches Dynamic Display Advertising
6sense has expanded its display advertising suite to include dynamic creative capabilities that are designed to help customers…
Industry News December 20
HubSpot Adds LinkedIn Lead Gen Form Creation To CRM
Users can now create LinkedIn Lead Gen Forms from within HubSpot's free ads tool. Following the addition of ads tools to…
Industry News October 23
IBM Aims To Bring Chatbot Technology To Display Advertising With Watson Ads Builder
IBM has launched Watson Ads Builder, a self-service platform designed to help marketers create conversational display ads that…
Industry News June 3
3 Ways To Optimize Digital Marketing And Retargeting Spend
I recently caught up on the newest Merkle Digital Marketing Report. One data point stood above the rest…
Blog September 27
Lenovo Boosts Display Ad, Email Engagement With Intent Data
Lenovo, a multinational technology provider, partnered with the intent data company Bombora to gain deeper insight into their…
Case Studies September 13
DialogTech Introduces Solution To Show Impact Of Display Advertising
DialogTech for Display is a marketing solution for optimizing call conversions from display advertising. It enables marketers to…
Solution Spotlight October 31
LinkedIn Unveils Programmatic Advertising For Display Ads
After seeing success with its programmatic efforts for sponsored content, LinkedIn announced that it is preparing to offer…
Industry News June 29
Study: 71% Of B2B Marketers Say Digital Ads Don’t Meet Expectations
Demandbase announced the results of its Ad Waste Survey, revealing that 71% of B2B marketers admit their organization's…
Industry News March 4
How Technology Is Tearing Down The Walls Between Branding And Sales
For years, there were two types of marketing campaigns: branding/awareness and direct response/sales. Branding campaigns were focused primarily…
Demanding Views July 28
Webinar: Mixing “Always-On” Channels And Retargeting To Boost Lead Nurturing
Marketers are always looking to generate more leads, but many leads don't receive sufficient nurturing to realize their…
Industry News March 17
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
