Trustpilot Raises $55 Million To Grow B2B Software Review Platform

Trustpilot, a B2B software and service review platform, secured $55 million in a Series E equity investment round. The funding was led by Sunley House Capital Management, with additional participation from Vitruvian Partners, Draper Esprit, Index Ventures, Northzone and Seed Capital.

Founded in 2007, Trustpilot now has more than 58 million reviews of over 265,000 businesses. Trustpilot said it plans to use the funding to enhance its platform, marketing strategies and people in an effort to drive greater transparency in the B2B review space.

As part of the funding, Mohammed Anjarwala, Managing Director at Sunley House Capital Management, will join Trustpilot’s Board of Directors.

“Trustpilot offers a powerful value proposition to businesses, enabling them to improve their digital marketing efficiency and enhance customer engagement,” said Anjarwala in a statement. “We believe that the company has significant opportunities for continued growth, both in its core UK market and internationally, and look forward to supporting the Trustpilot team.”

SalesLoft CEO Shares Perspective On Scaling Sales Engagement, Evolving BDR/SDR Role In Business

salesloftThe B2B buying process is always in a state of evolution, but one often overlooked thought is that this evolution also impacts current relationships between buyers and sellers — making it far easier for churn to occur. While new technology emerges to help get in front of buyers and customers, many companies are choosing technology over personalized customer experiences.

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