The Pedowitz Group, a revenue marketing agency, is expanding its services with a new Search Services offering that includes Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
The addition of these SEO/SEM services gives the company a better opportunity to assist clients in increasing web site traffic and revenue, according to company sources.
The Pedowitz Group has built its services around “Integrated Revenue Marketing,” which is comprised of, but not limited to:
- Creative services;
- Content marketing;
- Inbound and outbound campaign development; and
- Sales enablement
“Search engine marketing strategies and regulations have changed dramatically in the last year,” said Bruce Culbert, Chief Service Officer for The Pedowitz Group. “As B2B companies develop online marketing strategies, The Pedowitz Group will ensure they are keeping up with the latest advancements across SEO, paid search, social media, and mobile, and ensure that their search spend is measured in funnel conversion, not just site conversion. Search is a natural extension of our award-winning integrated revenue marketing services.”