by Kelly Lindenau | Nov 1, 2021 | Solution Spotlight
LeadsRx Privacy Studio™ from LeadsRx, a multi-touch marketing attribution software, is designed to establish a Data Clean Room (DCR) that houses and makes the anonymous and first-party data needed to drive analytic software available. The architecture allows IT teams...
by Kelly Lindenau | Oct 29, 2021 | Industry News
Impact.com, a partnership management platform, partnered with HubSpot and is now listed in the HubSpot App Marketplace. The collaboration seeks to help HubSpot users quickly launch a partnership program and track and attribute each partner’s value as...
by Craig Riley & Tom Cosgrove, Gartner | Oct 29, 2021 | Demanding Views
B2B buying is undergoing its most significant change in a generation. Emboldened by easy access to information, modern consumers are opting to avoid sales reps and turning to digital channels for a self-guided buying journey. Today, 43% of B2B buyers say they would...
by Kelly Lindenau | Oct 28, 2021 | Financial News
Rock Content, a content marketing solutions provider, generated $30 million in a Series B funding round led by existing investor Unbox Capital with additional participation from Provence Capital, BTG High Growth Opportunities Fund and Crescera Capital. With the new...
by Kelly Lindenau | Oct 28, 2021 | Industry News
Terminus, an account-based engagement platform, revealed a free data audit to improve the accuracy of go-to-market (GTM) data. The audit seeks to analyze CRM data with a 60-point inspection to help uncover data inaccuracies, incomplete account and contact information...
by Klaudia Tirico | Oct 28, 2021 | Industry News
Vidyard, a video platform for businesses, launched Sales Feed, a digital media network designed to serve modern sellers with tips, news and entertainment. Sales Feed will feature original online shows, podcasts, video series and more — all created specifically with...
by Kelly Lindenau | Oct 28, 2021 | Industry News
ON24, a virtual event platform, revealed ON24 Go Live, a new self-service virtual event solution designed to help organizations build a complete end-to-end external or internal event that provides a fully interactive and engaging experience....
by Kelly Lindenau | Oct 26, 2021 | Industry News
Bizzabo, an event experience OS, acquired TeeVid, an interactive virtual event platform, to create its Ultimate Video Production Suite, a custom-built video event solution that seeks to create an immersive event experience that blends content and video in a seamless,...
by Klaudia Tirico | Oct 26, 2021 | Financial News
Influ2, a person-based advertising (PBA) platform provider, secured $8 million in Series A funding led by Rally Ventures. Ryan Barretto, President of Sprout Social, also participated with a personal investment. Influ2’s PBA solution enables marketers to serve...
by Klaudia Tirico | Oct 25, 2021 | Solution Spotlight
Founded in 2015, Jabmo offers an ABM platform for manufacturing, life sciences and other industries that rely on complex sales for growth. The company’s next-generation ABM solution is designed for B2B marketing teams to grow reach, engagement and revenue with...
by Samir Sampat, Smith.ai | Oct 22, 2021 | Demanding Views
“Hello, my name is Sami-” Click! That’s a familiar scene for many business owners and salespeople. Cold-calling prospective clients and partners can be a downright terrifying experience for many professionals looking to drum up new business. Outreach via email,...
by Kelly Lindenau | Oct 21, 2021 | Industry News
ON24, a digital experience platform, will host ON24 Experience: Innovation in the Age of Engagement on Oct. 26. The customer event will highlight the new innovations in ON24 Webcast Elite, unveil a video-centric virtual event product and introduce more ways to turn...
