by Steve Daheb, ON24 | Sep 10, 2021 | Demanding Views
We spent 2020 turning marketing strategies upside down as the world moved to digital-first approaches and remote everything. Ten years of digital transformation happened in 10 months, and we learned that digital engagement isn’t just the new normal: It’s...
by Kelly Lindenau | Sep 9, 2021 | Industry News
ON24, a digital experience platform, enhanced its capabilities to enable audiences to watch ON24 Webcast Elite live webinars directly in the ON24 Engagement Hub, a central content destination that helps generate demand with prospects, engage customers and drive...
by Kelly Lindenau | Sep 9, 2021 | Industry News
ZoomInfo, a go-to-market (GTM) software provider, acquired RingLead, a data quality management platform, to enable companies to streamline and execute GTM motions at scale based on high-quality, actionable data. RingLead’s platforms features a user-friendly,...
by Michael Rodriguez | Sep 9, 2021 | Industry News
Salesforce enhanced its Service Cloud 360 offering with two new sets of automation and digital contact tools designed to automatically engage customers and address their needs in all relevant digital channels via personalized conversations. The first set of automation...
by Kelly Lindenau | Sep 8, 2021 | Industry News
Acquia, an open digital experience platform (DXP), will acquire Widen, a digital asset management (DAM) provider, to help maximize and scale its digital assets. Widen’s platform unites content such as media, product information and marketing copy in a single...
by Kelly Lindenau | Sep 8, 2021 | Industry News
By definition, a go-to-market (GTM) plan seems relatively straightforward: It details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage. However, successful implementation is no easy feat...
by Kelly Lindenau | Sep 7, 2021 | Industry News
Ambition, a sales management software provider, integrated with Microsoft Teams to help sellers and revenue teams evaluate their performance using real-time data, leverage more impactful incentives and competitions to drive business and celebrate individual or team...
by Michael Rodriguez | Sep 7, 2021 | Industry News
Sitecore, a digital experience management software, acquired AI-powered digital search platform Reflektion. The acquisition is part of Sitecore’s ongoing $1.2 billion commitment to become a SaaS-based digital experience platform. Reflektion is designed to...
by Michael Rodriguez | Sep 7, 2021 | Industry News
ZoomInfo, a business contact and intelligence platform, unveiled a new integration with Chorus.ai, a conversation intelligence platform and its most recent acquisition. The platform update is designed to help B2B organizations identify new account insights by...
by Deb Wolf, Integrate | Sep 7, 2021 | Demanding Views
New social norms, behaviors and technologies are just a few ways that the Covid-19 pandemic forever altered our lives. From how we interact with each other to our content consumption patterns, everything about our world is different, and B2B marketing is no exception....
by Michael Rodriguez | Sep 6, 2021 | Solution Spotlight
The monday workdocs solution from monday.com enables organizations to build connected workflows that provide users with enhanced collaboration capabilities and real-time updates on data changes, project statuses and timelines for more efficient team...
by Michael Rodriguez | Sep 3, 2021 | Industry News
Intrado, a telecommunications company, recently acquired virtual event management software provider Hubb to improve the in-person, virtual and hybrid event creation and management capabilities of its Intrado Digital Media platform. Intrado is designed to provide B2B...
