Acquia Acquires Widen To Enhance Digital Experience Platform

Published: September 8, 2021

Acquia, an open digital experience platform (DXP), will acquire Widen, a digital asset management (DAM) provider, to help maximize and scale its digital assets.

Widen’s platform unites content such as media, product information and marketing copy in a single workflow and provides an intuitive interface to democratize access for marketers to all of a brand’s resources. The integration seeks to help marketers and website builders create richer and more distinctive customer experiences.

“With Widen, we continue to differentiate Acquia open DXP with enterprise-grade, cloud-native DAM and product information management capabilities,” said Mike Sullivan, President and CEO of Acquia, in a statement. “We will immediately invest in accelerated development of the Widen solution and leverage our global capabilities and partner network to bring it to marketing organizations that use Acquia open DXP to manage, transform and deliver digital assets at scale.”

Widen will be offered as part of Acquia and as a standalone offering.

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