Demand Gen Report

Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation

Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple providers, with...

Search concept. Character using artificial intelligence generative tools for searching or browsing internet. Woman integrating with robot. Chatboat, SEO concept. Vector illustration.

Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung

Feature

IT specialist working on computer in bitcoin and crypto currency mining farm.

Latest Posts

Plan, goal and successful business strategy. Growth. Path to the success. Vector illustration.

Scale Smarter, Not Harder: Adapting Your B2B Buyer Journey in 2025

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled…

Demanding Views February 21

Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.

How Industrious Boosted Lead Generation with Smarter Ad Strategies

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth,…

Case Studies February 20

Outreach Announces New CFO, AI-Powered Product Updates

Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed…

Industry News February 19