Demand Gen Report

Brick Launches New AI Marketing Services

Brick Marketing has rolled out three artificial intelligence (AI)-based B2B marketing services designed to help businesses stay ahead in the fast-moving digital landscape. These new services— AI Marketing Solutions, AI...

Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation

News Brief

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Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung

Feature

IT specialist working on computer in bitcoin and crypto currency mining farm.

New IT Spend Report for the 2025 B2B Market

News Brief

One Day Away: Demandbase Webinar Unpacks AI’s Role in ABM

Blog

Latest Posts

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Scale Smarter, Not Harder: Adapting Your B2B Buyer Journey in 2025

If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled…

Demanding Views February 21

Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve the relevance of leads generated.

How Industrious Boosted Lead Generation with Smarter Ad Strategies

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth,…

Case Studies February 20

Outreach Announces New CFO, AI-Powered Product Updates

Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed…

Industry News February 19