by Michael Rodriguez | Jan 28, 2021 | Industry News
Digital experience company Episerver has announced its rebrand to Optimizely after acquiring the delivery and experimentation software provider last year. As a result, the company launched Optimization-as-a-Service, a comprehensive solution that combines...
by Michael Rodriguez | Jan 27, 2021 | Industry News
Since its introduction in 2017, revenue marketing has helped marketers drive greater revenue in their strategies, internal processes and marketing efforts. New research from revenue marketing consultancy Demand Spring revealed that 88% of B2B marketers consider...
by Kelly Lindenau | Jan 27, 2021 | Industry News
SugarCRM, a customer experience (CX) platform, released SugarPredict, a data-fueled AI for CRM. The technology is designed to enrich customer data with additional attributes that result in more comprehensive and consistent AI models while guarding the privacy and...
by Michael Rodriguez | Jan 26, 2021 | Industry News
As virtual events continue to fill the holes canceled physical events left behind, many event marketers have found success with free registration offers. New research from event platform Bizzabo revealed that 80% of organizers allowed free registration for their...
by Michael Rodriguez | Jan 26, 2021 | Industry News
DemandLab, a technology-focused marketing consultancy, unveiled Sightline, a new solution that aims to help marketers create a holistic record of customer lifecycles for optimized marketing attribution and measurable impact of sales activity. Sightline is designed to...
by Kelly Lindenau | Jan 26, 2021 | Industry News
Delivering better digital customer experiences (CX) will remain a significant catalyst for business success, according to new research from customer service platform Zendesk. As companies continue to prioritize the customer experience, many are adopting new technology...
by Greg Luciano, Contentstack | Jan 25, 2021 | Demanding Views
Achieving customer retention, especially during a pandemic, is riddled with speed bumps. As a customer success manager, there are hurdles to jump through and one must be on the lookout to pump the brakes or maneuver carefully to keep the cargo intact. I work at a...
by Michael Rodriguez | Jan 25, 2021 | Solution Spotlight
Panorama by data management platform Lotame is a suite of data enrichment solutions designed to create and analyze addressable audiences across cookie-challenged web browsers, mobile apps and OTT channels for improved identification and engagement....
by Tania Russo, 3D2B | Jan 22, 2021 | Demanding Views
How many times have you found yourself in a company’s voicemail hell? You know, where you’re unable to get past the AI-driven directory and recorded voice messages so you hang up in frustration and vow never to do business with that company again....
by Michael Rodriguez | Jan 20, 2021 | Industry News
Revenue operations (RevOps) has positioned B2B organizations to create defined processes that unite both leaders and ground-level teams to streamline revenue strategies and put the customer front and center. “When I think about revenue operations, it covers a lot of...
by Michael Rodriguez | Jan 20, 2021 | Industry News
According to new research conducted by the ABM Leadership Alliance and ITSMA, 76% of marketers saw higher ROI with ABM than any other marketing strategy in 2020. Seventy-one percent of B2B organizations saw improved relationships with target accounts, experiencing a...
by Kelly Lindenau | Jan 20, 2021 | Industry News
Sitecore, a provider of digital experience management software, secured a $1.2B investment to fuel a large-scale growth plan to innovate products, increase its go-to-market presence, expand its geographic footprint and enhance its global brand. The investment marks...
