by James Hickey | Feb 26, 2025 | Feature
Day 2 of B2BMX featured three keynote addresses, all jam-packed with invaluable insights and tactical takeaways to support B2B marketing and sales teams. Demand Gen Report pinpointed five breakout quotes from these sessions and explored their alignment to recurring...
by Demand Gen Report Team | Feb 26, 2025 | Blog
At a time when many B2B marketing teams are focusing on automation and scale, a select few are balancing scale, strategy and creative excellence. It is these select few that are leading the industry forward, breaking new creative boundaries and unlocking new...
by James Hickey | Feb 25, 2025 | Feature
How can B2B executives, especially those in sales, use artificial intelligence (AI) effectively — but without using it as a crutch? This was the top question answered by Roderick Jefferson as he kicked off B2B Marketing Exchange West in Scottsdale this week....
by Demand Gen Report Team | Feb 25, 2025 | Industry News, News Brief
Pipeline 360 has partnered strategically with global B2B content services specialist, The Expert Network to create a fully managed Demand-as-a-Service (DaaS) solution. This new joint solution combines Pipeline360’s Branded Demand services and The Expert...
by Demand Gen Report Team | Feb 24, 2025 | News Brief
SalesboxAI, a provider of AI-driven B2B marketing and sales solutions, has launched a new AI-powered solution designed to help businesses identify anonymous web visitors, uncover entire buying groups and engage them with personalized conversations. SalesboxAI Agents...
by Alicia Esposito | Feb 24, 2025 | Industry News, News Brief
Nooks and LeadIQ are bringing mobile data validation and enrichment capabilities to the Nooks AI Sales Assistant Platform (ASAP). Through this new partnership, the companies are helping sales teams improve connection rates by providing streamlined, automated...
by Deb Andrews, Marketri | Feb 21, 2025 | Demanding Views
If you’re running a small to mid-sized B2B business, you’ve likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when sales teams controlled the majority of the buyer journey; today, buyers are more informed and...
by Alicia Esposito | Feb 20, 2025 | Case Studies
Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not only drove growth, but did so in a measurable, cost-effective way....
by Demand Gen Report Team | Feb 19, 2025 | Industry News
Outreach has launched new features and product enhancements for its sales execution platform to support entire revenue teams. Like many vendors, the company is emphasizing its AI capabilities, all aimed at improving seller productivity, performance and security. Key...
by Alicia Esposito | Feb 19, 2025 | Feature
The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch points, from search to social media, to research and compare possible solutions, the onus is on marketing teams to be...
by Demand Gen Report Team | Feb 18, 2025 | Industry News
Sales reps spend up to 40% of their time prospecting, leaving them with minimal time to build meaningful relationships with prospects. Lusha has launched a new AI-powered feature designed to help sales teams enhance their prospecting capabilities and tackle this gap...
by Sheri Cosgrove, Adtaxi | Feb 14, 2025 | Demanding Views
To stay ahead and grow, marketers need smart strategies and the right tools. Adtaxi experts have key predictions and actionable insights to help you overcome obstacles and establish your brand as a leader in digital marketing. With these insights, you’ll have what you...
