by James Hickey | Oct 2, 2025 | Blog
B2B marketers have operated within a divided framework, often pitting brand marketing against demand generation. This created a persistent debate: should resources be allocated to long-term brand building, historically viewed as abstract and difficult to measure, or...
by James Hickey | Oct 2, 2025 | Case Studies
The Banyan Treatment Center network has grown steadily since its founding in 2014, now spanning 16 facilities across the U.S, offering a wide range of inpatient and outpatient treatment options. As Banyan grew, so did its needs for software solutions as integrating...
by James Hickey | Oct 1, 2025 | Blog
Some funnels thrive. Others show warning signs before they collapse. The marketers who win are the ones who spot the symptoms early and act fast. Step into the marketing ER with NetLine’s Josh Baez for the live webinar titled Marketing’s Anatomy: How to Diagnose,...
by James Hickey | Sep 30, 2025 | News Brief
Endeavor Business Media has official rebrand to EndeavorB2B to highlight the company’s ongoing evolution and continued commitment to helping marketers thrive in today’s complex B2B landscape. The new name reflects not just a fresh identity but conveys a...
by James Hickey | Sep 30, 2025 | News Brief
DemandScience has launched Ionic and Labs, two offerings designed to end the “Marketing Data Mirage,” the false confidence created by unreliable signals, disconnected platforms, and content that fails to connect. B2B marketers face a landscape crowded with intent...
by James Hickey | Sep 29, 2025 | News Brief
BNP Media has launched IgniteDemand, a demand generation and nurturing platform built to transform how businesses engage prospects, accelerate pipelines, and drive measurable growth. IgniteDemand moves beyond traditional lead-gen programs that delay delivery or lack...
by James Hickey | Sep 29, 2025 | Blog
The lineup is set for the B2BMX session at Advertising Week New York 2025 (AW NewYork). Sponsored by LinkedIn, the B2BMX lounge at AW NewYork offers the opportunity to hear from and rub elbows with decision-makers from industries you won’t find at traditional B2B...
by James Hickey | Sep 29, 2025 | News Brief
New research from SALESmanago has revealed a significant gap between confidence in MarTech performance and the use of available capabilities. While eCommerce marketers are optimistic about achieving their goals, 99% report leaving key features of their marketing...
by Marie Aiello, SVP of Client Services, ContinuumGlobal | Sep 26, 2025 | Demanding Views
Artificial intelligence (AI) has quickly moved from experimental pilots to boardroom mandates in marketing. Yet, despite widespread enthusiasm, the reality is sobering: 95% of organizations investing in generative AI report seeing no measurable return on their...
by James Hickey | Sep 25, 2025 | News Brief
Brick Marketing has rolled out three artificial intelligence (AI)-based B2B marketing services designed to help businesses stay ahead in the fast-moving digital landscape. These new services— AI Marketing Solutions, AI SEO (GEO) Search Optimization, and AI Agents for...
by James Hickey | Sep 25, 2025 | News Brief
Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple providers, with no duplication. Bringing together the best in data,...
by James Hickey | Sep 24, 2025 | Feature
In the ever-evolving world of marketing, artificial intelligence (AI) is emerging as a game-changer. But what does this mean for the marketers who use it? The Jasper report titled The State of AI in Marketing 2025 details how AI platforms are designed to enhance human...
