by Kelly Lindenau | Oct 2, 2024 | Feature
The two best times to engage B2B buyers are over the weekend and at the beginning of January, complementary research reports recently revealed. The two reports — one conducted by ZoomInfo and the other by DesignRush — revealed the fluctuations in B2B buying behaviors,...
by Kelly Lindenau | Oct 2, 2024 | Blog
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style session, “Supercharge Your Lead Generation With AI,” which outlined ways to optimize...
by Kelly Lindenau | Oct 1, 2024 | Industry News
Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its brand in favor of a sleeker, cleaner and...
by Paige O’Neill, Seismic | Sep 27, 2024 | Demanding Views
Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform. When the company’s leaders are cohesive, they set the workplace’s tone and determine what success looks like. In fact, high-performing companies are more likely to...
by Kelly Lindenau | Sep 25, 2024 | Industry News
Wistia, a video marketing platform, partnered with Adobe Podcast to integrate Adobe’s AI-powered Enhance Speech into the Wistia video editor. Enhance Speech is designed to help automatically improve audio clarity and reduce background noise for remote interviews,...
by Kelly Lindenau | Sep 25, 2024 | Blog
As digital-first — aka Millennial — buyers upend the traditional notions of the buyer’s journey, they’re bringing new procedures. Specifically, this includes setting the bar high for customized outreach while still preferring to operate in stealth. With...
by Kelly Lindenau | Sep 25, 2024 | Feature
The line between account-based marketing (ABM) and demand generation is blurrier than ever, leaving marketers wading through murky waters to delineate between the two strategies. While ABM was once seen as a hyper-targeted, sales-driven strategy while demand...
by Asaf Shevach, Lusha | Sep 20, 2024 | Demanding Views
The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: 40% of salespeople agree that prospecting is the most challenging part of sales, yet sales prospecting can also increase conversion rates by...
by Kelly Lindenau | Sep 19, 2024 | Industry News
Nimble, a relationship-focused CRM, released an Email Sequence Automation feature, which seeks to integrate the recently launched Email Sequences with existing functionalities such as Web Forms, Webhooks and Workflows. Specific benefits of the newly unified solutions...
by The B2BMX Team | Sep 18, 2024 | Blog
We’re in the final stretch before the B2B Marketing Exchange East (#B2BMX East) kicks off, and the anticipation is through the roof! In just two weeks, marketing and sales professionals from across the country will gather in Alpharetta, GA, from Oct. 1-3, 2024, for an...
by The B2BMX Team | Sep 18, 2024 | Blog
The agenda for B2B Marketing Exchange East (#B2BMX East) is already jam-packed with keynotes, breakouts, workshops, roundtables and more, the #B2BMX Team worked diligently to ensure there’s something for every B2B marketer to dive into. And guess what? They’re...
by Kelly Lindenau | Sep 17, 2024 | Industry News
The best time to connect with prospects, customers and colleagues via email is during the winter months, specifically right after the new year. New research revealed that out-of-office (OOO) reply rates dropped to 1.1% in the second week of January, while the winter...
