We’re in the final stretch before the B2B Marketing Exchange East (#B2BMX East) kicks off, and the anticipation is through the roof! In just two weeks, marketing and sales professionals from across the country will gather in Alpharetta, GA, from Oct. 1-3, 2024, for an event packed with insights, innovation and networking galore. With sessions designed to tackle today’s B2B challenges head-on, there’s no doubt that this event will offer a transformative experience for everyone attending.
What’s On The Agenda?
The agenda is filled to the brim with more than 50 sessions, each crafted to help marketers sharpen their skills and stay ahead of the curve. Whether you’re interested in account-based marketing (ABM), content strategy or the latest tech trends, you’ll find tailored sessions designed to elevate your B2B game. Expect thought-provoking keynotes, workshops and deep-dive panels covering every angle of modern marketing.
Keynote Speakers: Insights From The Best
This year’s lineup includes some of the industry’s most respected voices, like Neil Patel and Pam Didner. With their years of experience and proven track records, they’ll be sharing invaluable insights into everything from digital marketing trends to innovative ABM strategies. Whether you’re a seasoned pro or new to the game, the knowledge you’ll gain from these keynotes will be nothing short of game-changing.
CMO Roundtables: C-Suite Perspectives
CMO roundtables are another highlight of this year’s event. Designed for high-level marketing executives, these discussions offer a rare chance to hear directly from the C-suite on challenges, solutions and future directions. It’s a chance to tap into the minds of some of the top marketing leaders and discover how they’re navigating the ever-evolving marketing landscape.
Networking Nirvana
Of course, no B2B event would be complete without ample networking opportunities. From casual conversations in the hallways to structured meet-and-greet sessions, B2BMX East offers endless opportunities to connect with fellow professionals. These interactions could lead to new partnerships, collaborations or simply new friends who share your passion for marketing.
Hands-On Workshops: Learn By Doing
If you prefer a more interactive learning experience, the hands-on workshops are where you’ll want to be. These sessions allow attendees to dive deep into specific marketing techniques and tools, guided by experts. You’ll leave with practical takeaways that you can implement immediately in your own work, making the event both educational and actionable.
Industry Insights At Your Fingertips
Beyond the sessions, #B2BMXEast will feature exhibitor booths showcasing the latest marketing technology and tools. Whether you’re looking for new software to streamline your processes or innovative platforms to better engage your audience, the exhibition floor is sure to offer plenty of inspiration.
The Avalon Experience
What’s more, the event takes place in the vibrant Avalon community — a beautiful area brimming with shops, restaurants and entertainment. It’s the perfect place to unwind after a day full of learning and networking. Grab a coffee with your new connections or explore the area to make your trip to Alpharetta even more memorable.
Don’t Miss Out — There’s Still Time!
With just two weeks left, now is the time to finalize your plans. If you haven’t registered yet, don’t wait! B2BMX East promises to be an event that will not only energize your marketing efforts but also leave you with lasting connections and actionable insights.
