Nimble, a relationship-focused CRM, released an Email Sequence Automation feature, which seeks to integrate the recently launched Email Sequences with existing functionalities such as Web Forms, Webhooks and Workflows.
Specific benefits of the newly unified solutions reportedly include:
- Industry-specific email sequence templates tailored to various departments and industries;
- Automated engagement across departments;
- Assistance for the entire company in managing the full customer journey; and
- Personalized emails or sequenced campaigns triggered by web form submissions.
“Nimble’s integration of Email Sequences with Web Forms and Webhooks for third-party apps transforms lead management for SMBs,” said Jon Ferrara, CEO of Nimble, in a statement. “By linking Workflow pipelines with Email Sequences, Nimble fully supports the customer journey, from capturing leads to closing deals. This enhancement helps teams save significantly by consolidating their tech stack. Unlike competitors’ more expensive plans, Nimble offers all these advanced features in a single, comprehensive and affordable solution, making it ideal for growing businesses.”
