by Brian Anderson | Jan 20, 2017 | Industry News
Influitive, an advocate marketing solution, announced it has launched Upshot, a customer story generation tool that the company said can help users create content through customer use cases. The tool enables users to source, create, distribute and report customer...
by Brian Anderson | Jan 19, 2017 | Industry News
New research from the CDP Institute shows that the customer data platform (CDP) industry is expected to exceed $1 billion in revenue by 2019, thanks to deeper investment and continued growth within the industry. The report analyzes the annual growth, funding and...
by Brian Anderson | Jan 18, 2017 | Industry News
High Alpha, a venture capital firm, announced it has hired Scott McCorkle as Executive In Residence, a newly-created position. The announcement comes roughly five months after McCorkle stepped down as CEO of Salesforce’s Marketing Cloud division. McCorkle will...
by Brian Anderson | Jan 18, 2017 | Blog
Influencer marketing campaigns can have a big impact on audiences — sometimes it’s an entire nation at the peak of a Presidential election. The New York Times recently reported how Vladimir Putin allegedly “ordered an influence campaign in 2016 aimed at the U.S....
by Klaudia Tirico | Jan 17, 2017 | Solution Spotlight
Insightly is a fully functional CRM software for small to mid-size businesses that enables users to manage customer interactions, leads, contacts, opportunities and projects. FEATURES/FUNCTIONALITY Insightly enables customers to quickly search and retrieve information...
by Brian Anderson | Jan 17, 2017 | Industry News
Kaon Interactive, a 3D interactive sales and marketing engagement solutions provider, announced it has launched new virtual reality experiences within its High Velocity Marketing Platform. The company said that the solution, called Kaon VR, enables users to tailor...
by Klaudia Tirico | Jan 16, 2017 | Industry News
Crimson Hexagon, an enterprise social media analytics company, has announced an integration with the business optimization platform Domo. The companies said the partnership will enable users to analyze social media data alongside other business data, including sales,...
by Guy Marion, Autopilot | Jan 13, 2017 | Demanding Views
It’s a post-Trump world and we know that a few well-placed tweets can catalyze an entire online movement … or leave a permanent scar. Of course, Trump’s secret isn’t that he’s the world’s wittiest tweeter or most original thinker —...
by Brian Anderson | Jan 13, 2017 | Industry News
Japanese IT tech and services giant Fujitsu announced a new partnership with Marketo to provide consulting services and new tech integrations for Japanese companies deploying Marketo’s engagement marketing platform. In addition to the consulting services, the...
by Brian Anderson | Jan 12, 2017 | Industry News
B2B data services provider Dun & Bradstreet, announced it has acquired Avention, a B2B data and account-based marketing (ABM) solutions company for $150 million. The acquisition is part of its expansion into the sales acceleration market, D&B said. With the...
by Klaudia Tirico | Jan 11, 2017 | Industry News
Certain, an enterprise event automation solution, has announced the launch of Certain Oracle Eloqua Edition with EventStream. The company said the new addition offers a complete, bi-directional integration and real-time marketing from within Oracle Eloqua. The...
by Rebecca Theim, Contributing Writer | Jan 11, 2017 | Industry News
Once regarded as the entry-level stepchild of the more lucrative field sales function, inside sales is ascending within many B2B companies as buyers become more adept at virtual communications. The function today is securing additional investments and commanding...
