by Kelly Lindenau | Jun 25, 2024 | Industry News
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John Eitel, Demandbase’s Chief...
by Demand Gen Report Team | Jun 21, 2024 | Industry News
WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The new product — WPP Open For B2B —is designed to reinvent how B2B marketers...
by Chad Sollis, AudioEye | Jun 21, 2024 | Demanding Views
Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing tech stacks complete with automation, conversion optimization,...
by Kelly Lindenau | Jun 20, 2024 | Industry News
6sense, an ABM platform powered by revenue AI, and Gong, a revenue intelligence platform, revealed a new integration that connects Gong Engage with 6sense Revenue AI for Sales to help provide sellers with access to buyer intelligence, contact data and predictive...
by Demand Gen Report Team | Jun 18, 2024 | Industry News
CallSine, an AI-driven sales engagement platform, entered the market with its patent-pending CallSine App for enterprise use and CallSine API for sales enablement and CRM systems. The company’s solutions are designed to harness the power of large language models...
by Demand Gen Report Team | Jun 18, 2024 | Industry News
Salesloft, a revenue orchestration platform, revealed new AI-powered signal-based selling capabilities designed to ingest recommended content from conversational sales and marketing platform Drift, customers’ own systems and third-party systems to help deliver a more...
by Demand Gen Report Team | Jun 18, 2024 | Case Studies
AffiniPay is an online payment processing solution that seeks to combine technology with exceptional service to ensure a seamless payment experience for businesses. Founded in 2005, the company collaborates intimately with its partners and clients to develop...
by Demand Gen Report Team | Jun 18, 2024 | Solution Spotlight
Responsive — (formerly RFPIO) — provides strategic response management (SRM) software to help organizations share and exchange critical information. The AI-powered Responsive Platform is purpose-built to manage responses at scale with the goal of empowering companies...
by Daina Todorovic, Sixieme Son | Jun 14, 2024 | Demanding Views
Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have mastered sonic branding and deploy it to give them an edge — and it’s time...
by Demand Gen Report Team | Jun 13, 2024 | Industry News
Movable Ink, an AI-powered personalized content platform, enhanced Da Vinci, its AI-native personalization solution, through the addition of three components: Creative IQ, Messaging IQ and Performance IQ. The new solutions are designed to curate content for each...
by Kelly Lindenau | Jun 12, 2024 | Industry News
About B2BMX East Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation. This year, the team reimagined the event with the B2B Marketing Exchange East (B2BMX...
by Demand Gen Report Team | Jun 12, 2024 | Industry News
Outreach, a sales execution platform, released a suite of new capabilities designed to provide clear guidance, feedback and coaching to sellers and teams. The new AI-driven features reportedly cover various aspects of the sales process — such as prospecting...
