by Klaudia Tirico | Aug 24, 2016 | Industry News
PX, a lead generation platform, has partnered with call attribution provider DialogTech to allow clients to manage their campaigns and integrate pay-per-call into their marketing strategies, the company said. According to PX, integrating DialogTech into its platform...
by Brian Anderson | Aug 24, 2016 | Blog
During my time covering the B2B marketing tech space, I’ve come to a somewhat obvious realization: There are a lot of solutions to choose from. In fact, according to Scott Brinker’s 2016 Marketing Technology Landscape Supergraphic, there are roughly 3,500...
by Brian Anderson | Aug 23, 2016 | Industry News
Marketo announced that its CMO, Sanjay Dholakia, has left the company. The company also said that Chandar Pattabhiram, the company’s Group VP of Marketing, will replace Dholakia as SVP and CMO. Pattabhiram will report to CEO Phil Fernandez and sit on...
by Brian Anderson | Aug 23, 2016 | Industry News
SalesRev, a marketing automation provider, unveiled an A/B testing and retargeting service that integrates with its MA technology. The combination of these tools into one solution enables users to boost conversion rates and gain a comprehensive view of web traffic,...
by Jiordan Castle, Appirio | Aug 22, 2016 | Demanding Views
When it comes to 1:1 human interactions, perception is reality. Intention means little; the way in which you deliver a message — be it solemn condolences or boisterous congratulations — is what the other person experiences. But in the competitive world of B2B...
by Olivia LaBarre | Aug 22, 2016 | Industry News
Marketing performance management company Hive9 has partnered with Workfront, a provider of cloud-based B2B work management solutions. The new bidirectional product integration allows marketers to plan budgets and campaigns in Hive9 and execute them in Workfront with...
by Olivia LaBarre | Aug 19, 2016 | Financial News
Web and iOS analytics company Heap has raised $11 million in Series A funding that it will use to enhance and streamline its analytics stack, according to an announcement from Matin Movassate, the company’s Co-Founder and CEO. Heap takes a less traditional...
by Klaudia Tirico | Aug 19, 2016 | Solution Spotlight
Bizible has added an account-based marketing (ABM) solution to its platform that enables marketers to link their ABM efforts to revenue and optimize resources. FEATURES/FUNCTIONALITY Marketers can use Bizible’s ABM solution to measure and report on the...
by Brian Anderson | Aug 18, 2016 | Case Studies
Avery Dennison, a global packaging and label provider, implemented Act-On Software to automate the flow of leads as they pass through the sales funnel. Challenge Prior to implementing a marketing automation solution, Avery Dennison had no clear strategy for...
by Brian Anderson | Aug 18, 2016 | Industry News
Campaign Monitor, an email marketing and automation software provider, has unveiled its new Visual Journey Designer. Now available to Campaign Monitor customers at no additional cost, Visual Journey Designer enables users to create customer journeys with drag-and-drop...
by Olivia LaBarre | Aug 17, 2016 | Industry News
Salesforce has agreed to acquire enterprise analytics startup BeyondCore, according to a blog post from BeyondCore CEO Arijit Sengupta. The deal will enable Salesforce to enhance the artificial intelligence capabilities of its Analytics Cloud, CEO Marc Benioff noted...
by Brian Anderson | Aug 16, 2016 | Industry News
Infer, a provider of predictive marketing solutions, has released a new account-based behavioral scoring solution. The company said that the tool can help B2B marketing teams enhance their campaign targeting capabilities to focus on key accounts with the highest...
