by Klaudia Tirico | May 9, 2016 | Industry News
Predictive marketing platform Radius has integrated its SaaS solution with Marketo’s Engagement Marketing Platform. The partnership aims to help B2B marketers identify their most promising customer and prospect records to discover net-new opportunities within...
by Klaudia Tirico | May 9, 2016 | Solution Spotlight
Trustpilot is a review community that aims to build trust and transparency between businesses and customers. More than 72 million consumers read and leave reviews at Trustpilot.com to make smarter buying decisions, and more than 120,000 businesses use...
by Brian Sutter, Wasp Barcode | May 6, 2016 | Demanding Views
If you want to be successful at content marketing, here’s my advice: Ignore everything you’ve been taught about marketing. Seriously, it’s time to rethink things because the old tactics don’t work in today’s online environment....
by Klaudia Tirico | May 5, 2016 | Industry News
Act-On Software announced its Account-Based Marketing (ABM) Automation solution designed to help marketers orchestrate automated, multichannel ABM initiatives. The solution will be generally available in June 2016. The solution aims to reduce the complexity of ABM by...
by Carol Krol | May 5, 2016 | Industry News
One-year old Engagio, an account-based marketing (ABM) company, has announced Engagio PlayMaker, a new account-based communications platform for outbound marketing. Engagio CEO and Founder Jon Miller said the new platform is based on “account-based everything” rather...
by Audrey Goodson Kingo | May 5, 2016 | Financial News
Webinar platform ON24 received a $25 million investment from Goldman Sachs’ Private Capital Investing group to accelerate its domestic and international expansion, as well as enhance the capabilities of its marketing platform. The funding follows a year of rapid...
by Klaudia Tirico | May 4, 2016 | Industry News
Adobe announced a definitive agreement to acquire Livefyre, a content curation and audience engagement company, for an undisclosed sum. With the integration, Adobe customers will be able to collect, curate and publish user-generated content from social networks for...
by Audrey Goodson Kingo | May 4, 2016 | Industry News
Captora has introduced several new additions to its Top-of-Funnel (ToFu) digital marketing platform. The updates aim to help marketers prioritize, launch and optimize a portfolio of campaigns across search, advertising and social media channels. With the updates,...
by Klaudia Tirico | May 3, 2016 | Blog
With its emphasis on visual context, it’s no surprise that Instagram has become a huge platform for B2C companies. But when I started thinking about how the channel could benefit B2B companies, I had to pause. I understand why most B2B companies turn to Twitter...
by Carol Krol | May 3, 2016 | Industry News
EverString has released predictive segments as part of its Audience Platform to give marketers access to data signals in EverString’s predictive marketing platform and create targeted, data-backed groupings of accounts for marketing outreach. The company said...
by Brian Anderson | May 3, 2016 | Industry News
Market intelligence platform InsideView announced a partnership with Campaign Stars, a self-described content-as-a-service company, in an effort to enhance current users’ content marketing and campaign targeting initiatives. The partnership enables Campaign...
by Klaudia Tirico | May 2, 2016 | Industry News
Global consulting firm Bluewolf, which was just recently acquired by IBM, has launched the Bluewolf Digital Marketing Assessment, designed for companies that already use cloud marketing automation platforms such as Salesforce, Marketo and Oracle. The service enables...
