by Steve Scafidi | Jul 9, 2015 | Financial News
Influitive, an advocate marketing platform provider, has raised $30.5M in a Series B round of funding. The company will use the investment to expand its AdvocateHub platform, develop new products and broaden its global reach. The company recently signed its 250th...
by Steve Scafidi | Jul 8, 2015 | Solution Spotlight
Hearsay Social is a social media marketing management platform designed to help users engage with targeted social audiences. Features/Functions The solution positions B2B marketers to manage their social media outreach and web presence from a consolidated dashboard....
by Brian Anderson | Jul 8, 2015 | Industry News
Buyer centricity has become crucial to B2B marketing success, prompting progressive organizations to learn more about the buyer’s path to purchase and provide personalized content to help further engagement. To achieve these goals, B2B marketers are adding tools...
by Brian Anderson | Jul 7, 2015 | Industry News
Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation capabilities to help increase the response rate to Twitter ad campaigns. Twitter personas are designed to help marketers...
by Eliot Burdett, Peak Sales Recruiting | Jul 7, 2015 | Demanding Views
Death Of A B2B Salesman, a recent report from Forrester Research, predicts that one million U.S. B2B salespeople will lose their jobs to self-service e-Commerce by 2020. Fear over technology displacing sales jobs is nothing new. The same concerns arose following...
by Steve Scafidi | Jul 7, 2015 | Industry News
Appboy, a CRM solution for mobile marketers, announced a partnership with Cheil Worldwide, a South Korea-based marketing solutions company. The alliance will extend Appboy’s mobile marketing automation and CRM platform to Cheil clients as well as provide Appboy...
by Steve Scafidi | Jul 6, 2015 | Industry News
PulsePoint released its programmatic content marketing platform, positioning marketers to target, distribute and optimize branded articles and videos to audiences. The platform taps into PulsePoint’s global programmatic technology stack to enable users to...
by Steve Scafidi | Jul 3, 2015 | Industry News
Act-On Software will integrate with BrightInfo, a move designed to help Act-On users provide prospects with personalized content through websites and paid media channels. The integration positions digital marketers to boost engagement and conversions across owned and...
by Steve Scafidi | Jul 2, 2015 | Industry News
Corporate Visions has launched Power Insights, a new offering designed to help companies develop original research that can be used to shape demand generation campaigns and sales conversations. When paired with Corporate Visions’ Power Positioning messaging and...
by The DGR Editorial Team | Jul 1, 2015 | Industry News
Many B2B marketers are turning to data-driven and predictive marketing solutions to enhance the buying experience and create meaningful engagement with prospective buyers as they move along the buyer’s journey. These are just some of the key themes found in...
by Steve Scafidi, Contributing Writer | Jun 30, 2015 | Solution Spotlight
TrackMaven is a tool designed to help marketers create engaging content based on data and insights gained from competitive analysis. Features/Functions By analyzing digital content across the competitive landscape, TrackMaven positions B2B marketers to track the...
by Don Otvos, Datahug | Jun 30, 2015 | Demanding Views
Accurately attributing ROI to campaigns is the holy grail for marketing. It is important to build marketing programs with attribution in mind not just because of the validation it gives to the marketing department, but because it points to the activities that will...
