by Kelly Lindenau | Apr 2, 2024 | Blog
Content marketing is one of the most dominate forces in B2B strategies, but it’s also one of the most volatile. As marketers compete against each other to engage prospects and buyers, they’ve resorted to churning out as much content as possible and...
by Kelly Lindenau | Apr 2, 2024 | Solution Spotlight
Datamatics Business Solutions is a technology-driven outsourcing partner for Fortune 1000 companies, growing enterprises and startups globally. The company offers B2B data, demand generation, account-based marketing, lead generation, content syndication and...
by Demand Gen Report Team | Mar 29, 2024 | Industry News
At the 2024 Adobe Summit, Adobe unveiled a suite of innovations designed to deliver 1:1 personalization at scale through generative AI and real-time insights. The company’s latest products expand its customer experience management solutions to unify data, content and...
by Domenic Colasante, 2X | Mar 29, 2024 | Demanding Views
It’s a common understanding that adequate resources are essential for making an impact — but today’s marketing leaders often struggle with resource limitations alongside increasing pressure to drive business impact. Many marketers need more headcount,...
by Demand Gen Report Team | Mar 28, 2024 | Industry News
Canva, a visual communication platform, acquired Affinity, a creative software suite for professional photo editing, illustration, graphic design and page layout. Through the acquisition, Canva will leverage Affinity’s solutions to expand its toolkit of visual...
by Demand Gen Report Team | Mar 28, 2024 | Industry News
Airtable, a low‒code platform that helps users build next‒gen apps, revealed additional capabilities for its Airtable AI feature, which is designed to accelerate and transform core business processes across organizations. The enhancements seek to help teams harness...
by Demand Gen Report Team | Mar 27, 2024 | Industry News
Conversica, Inc, a provider of conversational AI solutions, revealed a new solution for marketing automation platforms (MAPs) that embeds AI-powered, human-like, real-time conversations directly into pipeline-generating marketing activities. The company’s latest...
by Demand Gen Report Team | Mar 27, 2024 | Industry News
Intentsify, a B2B intent data and AI-powered activation solutions provider, released Intentsify Orbit, which the company claims is the most extensive and precise B2B identity graph. The new offering seeks to improve the breadth, granularity and accuracy of...
by Kelly Lindenau | Mar 26, 2024 | Solution Spotlight
Folloze, a no-code B2B buyer experience platform, is used by B2B marketing, sales and revenue teams to build data-driven, highly engaging and personalized content destinations across the entire B2B buyer journey to drive deeper account engagement and revenue growth....
by Kelly Lindenau | Mar 26, 2024 | Industry News
As we enter Q2, there’s no better time to revolutionize campaign strategies for unparalleled success in 2024 and beyond — and the perfect place to help you achieve those goals is the 2024 Campaign Optimization Series (#COS24). This year, our theme revolves...
by Kelly Lindenau | Mar 26, 2024 | Blog
Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation, and we are all hoping for a quick and speedy recovery. Prior to sharing her life-changing news with the world, the Royal Family attempted to navigate two...
by Kylie Fuentes, Zilliant | Mar 26, 2024 | Demanding Views
B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital transformation, which means companies need to provide a purchasing experience...
