by Demand Gen Report Team | Mar 13, 2024 | Industry News
Shift Paradigm, a digital transformation and personalized messaging firm, acquired Principle Studios, a design and technology consultancy, to expand its vision of helping clients future-proof their businesses by aligning people and processes with seamless connectivity...
by Kelly Lindenau | Mar 13, 2024 | Industry News
Gigasheet, a platform for data management and analysis, teamed up with RevenueBase, a sales intelligence data provider, to help sales and marketing teams enrich lead lists with sales intelligence to promote greater efficiency. Gigasheet’s integration with...
by Demand Gen Report Team | Mar 13, 2024 | Solution Spotlight
ZoomInfo is a go-to-market (GTM) platform for businesses to find, acquire and grow their customers. It seeks to deliver accurate, real-time data, insights and technology to more than 35,000 companies worldwide. Businesses reportedly use ZoomInfo to increase...
by Kelly Lindenau | Mar 11, 2024 | Blog
If you’ve spent any time on the Demand Gen Report website in the past year, you probably (definitely) noticed it was lacking in some areas and overdue for a refresh. Well, I’m thrilled to announce DGR 4.0 is finally here! The team and I spent the last 6 months working...
by Todd Fisher, CallTrackingMetrics | Mar 11, 2024 | Demanding Views
From phone calls and in-store interactions to chatting online, customers have multiple channels for contacting your business. In our hyper-connected world, businesses are more accessible than ever, and it’s critical to view each of these touchpoints as a vital sales...
by Kelly Lindenau | Mar 11, 2024 | Financial News
Openprise, a provider of revenue operations (RevOps) data automation, closed a $25 million Series B equity raise led by investment funds managed by Morgan Stanley Expansion Capital. The company plans to use the financing to expand its product roadmap, bolster talent...
by Kelly Lindenau | Mar 8, 2024 | Industry News
Sailes, an AI-powered sales prospecting provider, debuted Sailebot 2, an autonomous AI system designed to eliminate manual tasks in favor of high-value, high-return sales activities. According to the company, the new solution can streamline tasks at 16X the human...
by Demand Gen Report Team | Mar 7, 2024 | Solution Spotlight
Stensul is a marketing creation platform that reportedly reduces marketing creation time by up to 90% by streamlining the collaboration process and simplifying marketing asset creation. The Lowdown According to Stensul, it takes 80% of companies two weeks or more to...
by Karl Hjartarson, Anteriad | Mar 7, 2024 | Demanding Views
As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third of their budgets on digital channels, according to a recent study...
by Kelly Lindenau | Mar 5, 2024 | Blog
You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or using one to inform the other. In this data rich environment, Debbie Braney, SVP of Global Marketing at digital customer experience...
by Kelly Lindenau | Mar 4, 2024 | Industry News
Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led by co-CEOs Alistair Rennie and Edward Chiu,...
by Kelly Lindenau | Mar 4, 2024 | Industry News
Digitalzone, a B2B marketing and demand gen solutions provider, appointed Sonjoy Ganguly as Chief Product Officer (CPO) and Thomas Koletas as Chief Revenue Officer (CRO). In their new roles, the pair plan to guide Digitalzone in its mission to empower marketers across...
