by Kelly Lindenau | Mar 26, 2024 | Industry News
As we enter Q2, there’s no better time to revolutionize campaign strategies for unparalleled success in 2024 and beyond — and the perfect place to help you achieve those goals is the 2024 Campaign Optimization Series (#COS24). This year, our theme revolves...
by Kelly Lindenau | Mar 26, 2024 | Blog
Last week, Kate Middleton released a heartfelt video outlining her cancer diagnosis after weeks of speculation, and we are all hoping for a quick and speedy recovery. Prior to sharing her life-changing news with the world, the Royal Family attempted to navigate two...
by Kylie Fuentes, Zilliant | Mar 26, 2024 | Demanding Views
B2B E-commerce is predicted to reach $3 trillion in the U.S. by 2027, up from $1.7 trillion in 2021. The rise in digital buying and selling illustrates the accelerated need for B2B digital transformation, which means companies need to provide a purchasing experience...
by Demand Gen Report Team | Mar 26, 2024 | Industry News
Gong, a revenue intelligence platform, released an AI-based query solution across calls and emails, “Ask Anything.” The new feature is designed to surface insights from multiple data sources to help users generate a deeper understanding of key accounts and targets....
by Demand Gen Report Team | Mar 26, 2024 | Industry News
Salesforce enhanced its Service Cloud offering with new AI capabilities, which are powered by Salesforce’s Einstein 1 Platform to help users leverage Data Cloud and Einstein AI to identify recurring issues, recommend next steps based on customer feedback and suggest...
by Demand Gen Report Team | Mar 25, 2024 | Industry News
Wistia, a video marketing platform, unveiled its “2024 State of Video Report,” which featured user data from more than 90 million videos on the company’s platform as well as a customer survey of 2,000 professionals. The report revealed that the use of artificial...
by Demand Gen Report Team | Mar 25, 2024 | Industry News
Content Guardian, an AI content detection platform with eight built-in content checkers, entered the market with a content-checking tool designed to help detect AI-generated content. According to the company, the launch comes at a “critical” time, as projections...
by Demand Gen Report Team | Mar 21, 2024 | Industry News
ON24, an intelligent engagement platform for B2B sales and marketing, integrated with Calendly, a scheduling automation platform, to help ON24 customers better schedule sales meetings across digital experiences. With 80% of B2B sales interactions between suppliers and...
by Demand Gen Report Team | Mar 21, 2024 | Industry News
SugarCRM, an AI-driven sales automation platform, teamed up with Mediafly, a sales enablement and content management provider, to equip customer-facing teams with the content and analytics needed to help provide engaging, personalized and interactive buying...
by Demand Gen Report Team | Mar 19, 2024 | Industry News
When we think of Taylor Swift, we think of someone who has evolved over the years and isn’t afraid to take risks or experiment — and for those reasons, she was (part of) the inspiration behind the B2B Marketing Exchange’s opening keynote. Phyllis Davidson, VP,...
by Kelly Lindenau | Mar 19, 2024 | Blog
Emerald Studio — Emerald’s newly minted content agency — took the B2B Marketing Exchange (#B2BMX) stage a few short weeks ago in conjunction with Trimble Construction. “Using Persona-Based Content To Connect With Key Prospects” — the pair’s case study — outlined...
by Demand Gen Report Team | Mar 19, 2024 | Industry News
Demand Gen Report’s parent company, Emerald, unveiled its newest brand at the B2B Marketing Exchange (#B2BMX) last month: Emerald Studio! To kick off the new brand, the company presented “Using Persona-Based Content To Connect With Key Prospects” at #B2BMX, a...
