by Brian Anderson | Apr 11, 2014 | Industry News
Marketo handed out its annual Revvie Awards to highlight user achievements, including a 100% increase in web site conversions and $23 million in marketing-sourced revenue. “I am inspired by our customers’ innovative use of technology to build marketing programs...
by Brian Anderson | Apr 11, 2014 | Industry News
Marketo unveiled new features, including real-time personalization, calendaring and planning and search engine optimization, at the 2014 Marketing Nation Summit this week. “The foundation of our customer engagement platform relies on these five things: Understand...
by Brian Anderson, Associate Editor | Apr 10, 2014 | Industry News
After several weeks of reports that a deal was in the works, IBM Corp. announced that it has reached a definitive agreement to acquire Silverpop. The terms of the acquisition, which is expected to close in Q2, have not been disclosed, but multiple sources peg the deal...
by Brian Anderson | Apr 9, 2014 | Industry News
Mintigo, a customer data platform provider, announced that it has integrated with LinkedIn Ads. The integration allows B2B marketers to leverage LinkedIn in order to target specific individuals at high-valued prospective companies. Mintigo gathers data from the web,...
by Kim Ann Zimmermann, Managing Editor | Apr 8, 2014 | Industry News
Social selling is the new way to work for many sales people. As they tap into social networks to interact with potential and current clients and extend their personal brand, B2B marketers are beginning to navigate this new selling approach and determine the best...
by Brian Anderson | Apr 8, 2014 | Demanding Views
By Stephen Diorio, Founder, Profitable Channels B2B leaders are constantly searching for ways to improve sales productivity and battle rising selling costs. What most don’t realize is that the quality and effectiveness of their sales content are critical...
by Brian Anderson | Apr 8, 2014 | Industry News
Bizo, a business audience marketing solutions provider, has expanded its Multi-Channel Nurturing solution to integrate with any marketing automation platform. The solution, which enables B2B marketers to nurture audiences through targeted display and social...
by Brian Anderson | Apr 8, 2014 | Solution Spotlight
The Zerista Meeting Hub platform is a communication and collaboration app that allows B2B companies to host events that are accessible via mobile devices and personal computers. The Zerista Meeting Hub platform is a communication and collaboration app that...
by Kim Zimmermann | Apr 7, 2014 | Industry News
LiveHive has launched Insights 2.0, a sales acceleration solution designed to provide sales professionals with detailed, real-time information on prospect engagement. The update to LiveHive’s analytics platform is designed to provide inside sales professionals...
by Brian Anderson | Apr 4, 2014 | Industry News
Avention, a BI and sales enablement solutions provider, is integrating with the SAP Cloud for Customer solution. The integration is designed to help companies retrieve data and business insights from Avention’s global B2B database and leverage the cloud-based...
by Brian Anderson | Apr 3, 2014 | Industry News
HootSuite, a social relationship platform, has integrated with Marketo to provide enterprises with the ability to connect social interactions from the HootSuite dashboard directly into their Marketo lead database. The app, which will be unveiled at Marketo’s...
by Kim Ann Zimmermann, Managing Editor | Apr 2, 2014 | Industry News
By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible impulse to purchase. In his presentation at the upcoming B2B Content2Conversion Conference, David Lewis, Founder and CEO of DemandGen International, will...
