by Kim Zimmermann | Dec 27, 2013 | Industry News
Key performance indicator weaknesses at every stage of the marketing funnel affect the ability of organizations to achieve business goals, according to a study released by PR 20/20. The 2014 Marketing Score Report looks how 318 professionals rate their organizations...
by Kim Zimmermann | Dec 26, 2013 | Industry News
360Chestnut, a company that connects energy efficient contractors and homeowners, has improved its ability to deliver quality content to its audience as a result of using an integrated solution from Curata and HubSpot. Tapping into the capabilities of Curata’s...
by Kim Zimmermann | Dec 23, 2013 | Industry News
Just one month removed from being a Titanium sponsor of Salesforce’s Dreamforce event, a check of the Salesforce AppExchange shows that Marketo’s listing is no longer on the public portion of the site. Several Marketo partners who did not want to be...
by Kim Zimmermann | Dec 23, 2013 | Industry News
Bandwidth.com, an Internet and telephone service provider, announced that it has partnered with Invoca to enhance Invoca’s back-end call marketing automation software. The partnership was established to help improve Invoca’s API call marketing efficiency...
by Brian Anderson, Associate Editor | Dec 20, 2013 | Industry News
Oracle has agreed to acquire Responsys, a cloud-based marketing software and services provider, for approximately $1.5 billion. The purchase is expected to be finalized by Q2 2014. The move broadens Oracle’s reach into online marketing automation. The company...
by Brian Anderson, Associate Editor | Dec 20, 2013 | Industry News
A common mistakemarketers make while hosting an event is not creating a thriving community across channels to engage prospects before, during and after the show. Whether it is a live event, or an on-demand webinar, improving accessibility across channels is essential...
by Kim Zimmermann | Dec 19, 2013 | Industry News
According to a survey from Infogroup Targeting Solutions (ITS), nine out of 10 marketers plan on investing in Big Data solutions and 54% have already done so. Conducted at the Direct Marketing Association’s 2013 Annual Conference, the survey polled nearly 400...
by Glenn Taylor, Associate Editor | Dec 18, 2013 | Industry News
While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content had a significant influence on a decision. While the buying process is...
by Kim Zimmermann | Dec 18, 2013 | Solution Spotlight
The WhatCounts Publicaster Edition app for Salesforce is designed to combine sales activity and email marketing efforts in one platform. WhatCounts Publicaster Edition app for Salesforce is designed to combine sales activity and email marketing efforts in one...
by Kim Zimmermann | Dec 17, 2013 | Demanding Views
As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Tony Zambito Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. They are adapting to new channels as well as...
by Kim Zimmermann | Dec 17, 2013 | Industry News
SoftwareAdvice, an online consulting resource for business software buyers, released the results of its 2013 Online B2B Buyer Behavior IndustryView report. The report analyzed data collected from more than 6 million unique visitors to their web site from Jan. 1, 2008...
by Brian Anderson, Associate Editor | Dec 16, 2013 | Industry News
Industry veteran Joe Chernov starts his new job as VP of Content at HubSpot today, and he joins the marketing SaaS vendor at a time when content marketing is becoming more robust and ingrained in marketers’ overall strategies. Chernov — along with Mike Volpe,...
