by Kelly Lindenau | Feb 20, 2024 | Industry News
Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies with nothing more than hope. Recognizing the critical importance of...
by Kelly Lindenau | Feb 20, 2024 | Solution Spotlight
Truent.ai seeks to improve the way businesses identify and connect with financial institutions to create, convert and retain revenue. The company’s Verified Intent Platform captures signals from verified financial institution employees to deliver true intent...
by Kelly Lindenau | Feb 20, 2024 | Demanding Views
The internet, already a place where trends, products and platforms come and go with incredible speed and velocity, is changing faster than ever before. Propelled by the rapid rise of artificial intelligence (AI), mass adoption by global communities (5.3 billion people...
by Kelly Lindenau | Feb 14, 2024 | Industry News
Salesloft, an AI-powered revenue orchestration platform, acquired buyer experience and conversational AI company Drift to help bridge the gap between web engagement and revenue teams. According to a Salesloft blog post,the companies plan tocreate the first...
by Kelly Lindenau | Feb 12, 2024 | Industry News
Conversica, Inc., a provider of conversational AI solutions, released its Contextual Response Generation solution to help deliver accurate, brand-specific conversations while also incorporating safeguards against unintended responses and AI hallucinations. According...
by Kelly Lindenau | Feb 12, 2024 | Industry News
TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services, partnered with B2B software review website G2 to combine TechTarget’s independent editorial and G2’s user-generated insights to help deliver contextually...
by Kelly Lindenau | Feb 12, 2024 | Solution Spotlight
Glassbox’s digital experience intelligence platform was created to automatically capture, visualize and analyze every digital journey in real time across websites and mobile apps. It serves as the unifying platform for product, UX, marketing, IT, analytics teams...
by Kelly Lindenau | Feb 9, 2024 | Demanding Views
Email: An endlessly reliable channel for marketers of every stripe. For years, marketers have counted on email as the channel with the highest ROI (an average of $36 per dollar spent). The future looks bright for email, with the global marketing email market expected...
by Kelly Lindenau | Feb 8, 2024 | Industry News
Pipeliner CRM, a sales enablement tool and CRM software, expanded its roster of free applications to include its Voyager AI Email Assistant. Based on an OpenAI model, Voyager AI Assistant seeks to help users create fluent and engaging emails directly in the...
by Kelly Lindenau | Feb 8, 2024 | Industry News
Corporate Visions, a provider of science-backed revenue growth services, released an automated customer feedback platform, TruVoice. The new solution seeks to provide customer success teams with just-in-time coaching based on buyer feedback. The TruVoice platform was...
by Kelly Lindenau | Feb 7, 2024 | Industry News
The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage for 1% of its users. With the elimination of these third-party insights, B2B marketers are contending with reduced targeting accuracy, limited...
by Kelly Lindenau | Feb 5, 2024 | Case Studies
Audyence, a media buying platform, released its Real-Time Demand Platform (RTD), which the company claims is the first programmatic platform in B2B advertising that allows marketers to purchase based on acquisition, not impressions or clicks. Created by senior...
