by Matthew S. McKenzie | Jan 30, 2013 | Industry News
B2B marketers know that it’s important to stay focused on generating new leads and revenue. But more marketers today are also discovering new opportunities in marketing to existing customers. A recent study, The Next Generation Of Customer Lifecycle Marketing,...
by Kim Zimmermann | Jan 30, 2013 | Solution Spotlight
The Vocus Marketing Suite is an integrated software suite that helps a business reach new customers and engage current ones through publicity, email, search, and social marketing. The Vocus Marketing Suite is an integrated software suite that helps a business reach...
by Kim Zimmermann | Jan 30, 2013 | Industry News
ExactTarget unveiled its MobilePush application, a tool designed to integrate app-level messaging that leverages engagement data from across email, mobile, social and the web. The announcement was made during the Mobile Marketing Association Forum in San Francisco....
by Demand Gen Report Team | Jan 30, 2013 | Industry News
Alinean, a creator of value-based interactive sales and marketing tools, added 20 B2B customers in 2012, providing them with solutions to address economic-focused buyers. These new customers included Canon, Concur, Cox Communications, GE Healthcare, Lenovo, LogMeIn...
by Kim Zimmermann | Jan 29, 2013 | Industry News
Ogilvy Public Relations announced a global digital influence service called Digital Influence for B2B, which is designed to help B2B companies adapt to the changes that have occurred in how B2B buyers seek information and input when considering a purchase. The new...
by Kim Zimmermann | Jan 28, 2013 | Industry News
Inside sources told Demand Gen Report that the acquisition of Eloqua by Oracle is now scheduled to close Feb. 8, and Oracle officials have approved a major redesign of the Eloqua-branded web site and plans for its Eloqua Experience 2013 user conference. The go-ahead...
by Kim Zimmermann | Jan 25, 2013 | Industry News
Infusionsoft has acquired social media marketing software company GroSocial to meet the growing customer and market demand for a social media marketing software tool that helps small businesses generate qualified leads. Earlier this month, Infusionsoft announced $54...
by Kim Zimmermann | Jan 24, 2013 | Industry News
Silverpop, a digital marketing technology provider, reported that in 2012 new business grew 40% and it signed 380 new customers, with one-third of those choosing the company’s marketing automation offerings. Of the 380 customers added last year, more than...
by Kim Zimmermann | Jan 23, 2013 | Industry News
NetProspex, a provider of B2B data services, released its B2B Marketing Data Benchmark Report, which found inaccuracies or missing data in a sizeable number of the more than 100 million marketing records it examined. “What we found is that there is room for...
by Kim Zimmermann | Jan 23, 2013 | Industry News
While there are some concerns floating around the blogosphere about how well Eloqua is matched with Oracle and how the acquisition will impact the marketing automation vendor and the marketplace overall, most users and partners seem to be taking a wait-and-see...
by Kim Zimmermann | Jan 23, 2013 | Solution Spotlight
Enterprise technology from OptifiNow bridges the gap between marketing generated leads and sales converted customers. Marketing professionals use OptifiNow to manage leads and to create campaigns to nurture those leads into qualified sales opportunities. Sales...
by Kim Zimmermann | Jan 23, 2013 | Demanding Views
By Joe Cordo, CMO, Extraprise When marketers identify the need to leverage transactional and behavioral data they are making a conscious decision to build a marketing data structure that is optimized for lifecycle marketing. Forrester Research defines the four stages...
