Ogilvy PR Launches Digital Influence Offering To Engage B2B Buyers

Published: January 29, 2013

Ogilvy Public Relations announced a global digital influence service called Digital Influence for B2B, which is designed to help B2B companies adapt to the changes that have occurred in how B2B buyers seek information and input when considering a purchase.

The new service for driving awareness and sales consideration is led by an integrated, global team of specialists in B2B communications, social media and sales.

“Social media has undeniably changed the B2B buying process as much as it has impacted the B2C process,” said Amy Messenger , Managing Director of the U.S. Technology Practice at Ogilvy PR. “We saw a need to evolve and expand our existing B2B social media efforts into an integrated offering that reflects today’s B2B buyer behaviors and puts brands in the best possible position to be considered at a variety of touchpoints along the customer journey.”

The Digital Influence for B2B buyer service launches with six solutions:

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  • Content-driven thought leadership;
  • Search and content optimization;
  • Socially enabled salesforce;
  • Community marketing;
  • Influencer engagement and activation; and
  • Social product marketing.

“With today’s B2B buyer journey it is critical that communications, sales and marketing come together and use innovative social practices to build profitable customer relationships,” said John Bell, Global Managing Director at Social@Ogilvy. “With our new, integrated B2B social communications team, we have methods and tools to effectively connect socially enabled communications with meaningful sales-related goals.”

The interdisciplinary team includes Ogilvy PR’s Technology Practice, Social@Ogilvy and Leopard, Ogilvy’s B2B sales enablement group.

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